Messaging | Grist

There is no right word for doom if it's on page 13

We are what we think: Why the press fails us and how to fix it 6
Posted 1 week, 4 days ago
Why has climate change not galvanized us? Why are there "pro" and "con" positions on insuring a livable planet?

The press must accept some of the blame.
Warning: falling metaphors ahead

It’s no time for change, says ad from Gingrich’s group 3
Posted 1 week, 5 days ago
The people who brought you the “Drill Here, Drill Now, Pay Less” energy plan have launched a new TV ad opposing the Waxman-Markey climate and energy bill, or, as the new 30-second spot calls it, the “national energy tax.”
It’s got a ring to it, no?

Ditch ‘warming’ and start talking ‘deteriorating atmosphere,’ PR firm says 14
Posted 3 weeks, 4 days ago
Extensive public opinion research from ecoAmerica suggests new climate talking points and other strategies to whet the appetites of on-the-fence Americans.
The Pitch

Think of the children, or think of your ski trip: Two ways to tell the climate story 5
Posted 1 month ago
What’s going to prompt the average American, or the average citizen in the developed world, to demand action on climate change? Is it the appeal to morality -- "millions will die and be displaced unless we act"? Or is it appeals to self-interest -- "your favorite ski resorts may be snowless very soon"?
Three Degrees of Speculation

Can human rights be the climate movement’s moral guide? 7
Posted 1 month, 1 week ago
Arguments that climate is, more than anything, a rights issues, from speakers at the Three Degrees conference in Seattle.
“A strong public consensus has emerged on the reality and severity of global warming, as well as on the need for federal action”

Mark Mellman must read on climate messaging: ecoAmerica “could hardly be more wrong” 0
Posted 1 month, 3 weeks ago
One of the world's top pollsters and messaging gurus bashes ecoAmerica's new survey results.
Runaway Joe

Debate: Roberts v. ‘clean coal’ flack Joe Lucas 0
Posted 1 month, 3 weeks ago
Here's an online debate between me and clean coal spokesflack Joe Lucas, originally run by the PBS show NOW.
Clean energy messaging 101: ‘Green’ jobs are out, ‘clean energy’ jobs are in 0
Posted 2 months, 1 week ago
Pitching a bigger tent for efficiency

Energy efficiency and sex 4
Posted 2 months, 1 week ago
"Energy efficiency" is an uninviting term and a cold, sterile concept. Herein, a proposed alternative that allows for abundance, passion, perhaps even sexiness.
Stealing our semantics back

If it walks like a tax and quacks like a tax ... then it’s called cap-and-trade? 0
Posted 3 months, 3 weeks ago
If you got pissed off when the Bush administration stuck "Clear Skies" labels on their environmental programs, you should be no less fidgety when the phrase "cap-and-trade" is being comparably misused.
What do you expect from a party that wants to be more like Sarah Palin? 3
Posted 5 months ago
RNC chooses as new leader the author of ‘drill, baby, drill’ 5
Posted 5 months ago
More on Illinois’ Clean Coal Portfolio Standard 2
Posted 5 months, 1 week ago
The idiocy of crowds or, rather, the idiocy of (crowded) debates 7
Posted 5 months, 1 week ago
‘Climate change,’ ‘global warming,’ ‘climate chaos’— what terminology fits best? 34
Posted 5 months, 2 weeks ago
‘Climate change’ is climate change by any other name 3
Posted 5 months, 4 weeks ago
Arianna Huffington clarifies editorial policy around climate skepticism 1
Posted 6 months ago
‘Anti-science syndrome’ plagues the right-wing as well as blogosphere 10
Posted 6 months ago
Eco-buzzwords make annual banned words list 7
Posted 6 months ago
NRO’s media critic waxes moronic about my Salon piece 1
Posted 7 months ago