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RESULTS		Results 1 – 2 of 2
Headline	Author	Published	Section
Al Gore's got some big bucks Thoughts on the newly announced 'we' campaign	Jon Rynn	01 Apr 2008	Gristmill
So Al Gore announced a $300 million 3-year effort 'aimed at mobilizing Americans to push for aggressive reductions in greenhouse gas emissions.' My question is, wouldn't it be better to spend that money on building grassroots organizations pushing for climate change legislation instead of spending it mostly, I presume, on advertising? If $100 million was spent each year on grassroots organizations in 30 major cities, that would work out to $3 million per each major metr ...
Topics: Al Gore, business, celebrity, environmental movement, politics, TV (all these topics)

Urgency and solvability: The "we" campaign Gore's Alliance for Climate Protection unveils ambitious $300 million ad campaign	David Roberts	31 Mar 2008	Gristmill
If you read Juliet Eilperin's great rundown in the Washington Post, you know that today marks the launch of a massive PR effort from Al Gore's Alliance for Climate Protection. Gore has concluded that U.S. politicians will continue to be timid on climate change until the public demands otherwise. "The simple algorithm is this: It's important to change the light bulbs, but it's much more important to change the laws," he said. "The options available to ...
Topics: Al Gore, business, celebrity, climate, environmental movement, messaging, politics, TV (all these topics)