|
Support nonprofit, independent environmental journalism.
|
|
 Stories About: climate AND environmental movement AND messaging AND religion and spirituality
| Headline |
Author |
Published |
Section |
The problem with 'We Can Solve It'
An ad campaign on climate needs spokespeople who believe what they're saying |
Ken Ward |
04 Jun 2008 |
Gristmill |
| Idly watching TV the other day, my attention was caught by the arresting image of Al Sharpton and Pat Robertson sitting on a sofa. The artfully shot, 15-second spot is one of the first blitz of television ads from We Can Solve It, Al Gore's $300 million project to build up a public base of support for climate action. The two resemble each other, looking as sleek and plump as sea otters after a good feed. Sharpton and Robertson fence good naturedly, following t ... |
|
| Topics: climate, environmental movement, messaging, religion and spirituality (all these topics) |
|
|
|
|
©2008. Grist Magazine, Inc. All rights reserved. Gloom and doom with a sense of humor®.