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Support nonprofit, independent environmental journalism.
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 Stories About: climate AND climate science AND environmental movement AND messaging AND politics
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Author |
Published |
Section |
Scientists and social power They've got it, they shouldn't be ashamed of using it |
David Roberts |
13 Apr 2007 |
Gristmill |
| In a previous post, I argued that the public doesn't particularly need a sophisticated scientific understanding of climate change (or evolution, or stem cells) in order to make the right basic policy decisions. A rudimentary understanding, deliverable and understandable by a layman, is perfectly sufficient. We're warming the climate? It's gonna hurt us? Let's stop. Bada-bing, bada-boom. Given this, and given the fact that such rudimentary explanations of the science ... |
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| Topics: climate, climate science, environmental movement, green living, messaging, politics (all these topics) |
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Scientists and framing The public doesn't really need all that much science |
David Roberts |
12 Apr 2007 |
Gristmill |
| While I was on vacation, science journalist Chris Mooney and social scientist Matthew Nisbet came out with a short commentary in Science. Their thesis was that scientists should pay attention to how they frame their public communication, so as to most effectively reach their target audience. To me this is obvious to the point of banality. Nonetheless, it sparked a enormous blog storm. Nisbet rounds most of the reactions up here. The paper got lots of support, but a ... |
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| Topics: climate, climate science, environmental movement, messaging, politics (all these topics) |
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