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 Stories About: business AND green cleaning AND green products
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Author |
Published |
Section |
When a bleach company cries 'sustainable'
The Clorox Co. leverages sustainability for growth |
Ashley Braun |
14 Jun 2008 |
Gristmill |
| More green biz reporting from the Sustainable Brands '08 Conference. Even the Clorox Company, with $4.8 billion in sales last year, has set out to get a piece of the proverbial green apple pie that the conscious American consumer is becoming. Recognizing that sustainable products are no longer a wee e-niche market, Bill Morrissey, VP of Environmental Sustainability at Clorox, described the company's extensive research on what motivates a consumer's interest in th ... |
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| Topics: advertising, business, consumerism, green cleaning, green living, green products (all these topics) |
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Fighting Dirty
An interview with the founders of Method green home-care products |
Sarah van Schagen |
14 Mar 2008 |
Grist Feature |
| After spending a few minutes with Adam Lowry and Eric Ryan, I began to wonder if they weren't part of a modern-day adaptation of The Odd Couple. The 30-something founders of the Method line of home-care products, friends since high school, are about as different as two business partners could be. Eric Ryan and Adam Lowry. Lowry (Method's "chief greens keeper") is tall and l ... |
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| Topics: art, business, consumerism, green cleaning, green living, green products, innovation, interview (all these topics) |
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Coming clean
Kudos to Seventh Generation on a Hollywood moment |
Katharine Wroth |
23 Jan 2008 |
Gristmill |
| I'm not saying I paid good money to see 27 Dresses this weekend. Nor am I saying that its ending, however formulaic, made me cry. What I am saying is how nice it was to see a generous, nearly full-screen shot of a Seventh Generation cleaning product clutched in Katherine Heigl's frenzied hand. Not to mention some tossed-off comments about corporate eco-responsibility. Hollywood: making green normal since ... late 2007. |
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| Topics: business, celebrity, green cleaning, green living, green products, movies (all these topics) |
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Green Clorox
Bleach company discovers its green gene |
David Roberts |
14 Jan 2008 |
Gristmill |
| Joel Makower has a characteristically thorough and thoughtful look at Clorox's launch of their new "Green Works" line of cleaning products, in which he was peripherally involved (does the guy sleep?). I'll admit, when I read these things, I feel positive and hopeful, and then I think, hm, how will some enviro manage to spin this as a hopelessly cynical greenwashing ploy from The Man? Sometimes I can predict in advance, sometimes I can't, but it's inevitable ... |
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| Topics: green products, business, green cleaning (all these topics) |
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©2008. Grist Magazine, Inc. All rights reserved. Gloom and doom with a sense of humor®.