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 Stories About: business AND grassroots activism AND United States
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Only You Can Prevent Climate Change Gore group will launch climate marketing campaign |
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24 Mar 2008 |
News |
| Posted at 10:42 AM on 24 Mar 2008 Photo: World Resources Institute Al Gore's Alliance for Climate Protection plans to spend more than $300 million over the next three years on a marketing campaign aimed at getting Americans to address climate change. With ads developed by the Martin Agency (the folks behind the Geico cavemen and chatty gecko) and partnerships with grassroots groups, the campaign focus will be o ... |
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| Topics: advertising, Al Gore, business, climate, climate change mitigation, grassroots activism, green products, news, United States (all these topics) |
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What a Team!
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19 Jul 1999 |
Daily Grist |
| What a Team! Environmentalists are increasingly teaming up with big business to help corporations produce environmentally sound products. Earlier this year, the Marine Stewardship Council sat down with Unilever, the corporate parent of Gorton and Birdseye frozen foods, and worked out a "sustainable fish" labeling system for grocery store packages of salmon, haddock, and other fish. European companies ... |
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| Topics: business, grassroots activism, United States (all these topics) |
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