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 Stories About: business AND cars AND electric vehicles AND green living AND hybrids AND placemaking AND Prius
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Author |
Published |
Section |
Hybrid wars
Honda fights to regain green car company mantle |
David Roberts |
29 Aug 2007 |
Gristmill |
| Honda entered the hybrid market before Toyota, but over time it made a fateful mistake: it failed to visually distinguish its line of hybrids. The Prius' distinct shape is like peacock feathers -- it signals your identity to the world. Who wants to be virtuous if nobody knows about it? Now Honda's gotten the message and it's returning to the fight: [Honda is] working on a new high-profile hybrid -- a Prius fighter that analysts expect will have the highest mileage ... |
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| Topics: business, cars, electric vehicles, green living, hybrids, placemaking, Prius (all these topics) |
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Google tries to kickstart an energy revolution
Google.org funds V2G demonstration projects |
David Roberts |
18 Jun 2007 |
Gristmill |
| Sweet mama! Google.org is going to give vehicle-to-grid technology a much-needed boost, to the tune of $10 million. The company is going to modify six cars, a mix of Toyota Priuses and Ford Escape hybrids, with batteries that can draw juice from the grid and feed juice back in. The promise of this technology is that if it spreads, it will enable distributed electricity storage that can smooth spikes in electricity demand without expensive new generation plants. That ... |
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| Topics: business, cars, electric vehicles, electricity grid, green living, hybrids, placemaking, Prius (all these topics) |
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