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 Stories About: books AND environmental movement AND green living AND interview AND messaging
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Sticky Notes
An interview with author Chip Heath about making environmental messages sticky |
David Roberts |
12 Mar 2007 |
Main Dish |
| Quick, what's the last political campaign slogan you remember? Is it the Democrats' recent zinger, "Together, we can do better"? Probably not. You probably forgot that one before they got to "better." Chip Heath and Dan Heath. Photo: Amy Surdacki In an age of instant media, ubiquitous advertising, and partisan politics, everyone wants to grab the public eye ... |
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| Topics: books, environmental movement, green living, interview, messaging (all these topics) |
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