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 Stories About: advertising AND cars AND consumerism AND green living AND Prius AND shopping
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The greening of Madison Avenue
When do green ads translate to green action? |
Tom Philpott |
31 Dec 2007 |
Gristmill |
| The greening of the U.S. of A. still has a ways to go. We're plundering Canada's tar sands and mining the Midwest's topsoil to keep our cars on the road. We lay waste to ton after ton of Chinese coal to fuel our cheap-stuff habit. And so on. But if our habits remain environmentally ruinous, the strategies we use to sell stuff have gone decidedly green. From today's Wall Street Journal, a wrap-up of the year in advertising: Green is the new black. Madis ... |
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| Topics: Prius, consumerism, green living, cars, shopping, advertising (all these topics) |
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