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 Stories About: advertising AND business AND greenwashing AND news
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Greenwashing Goes Green!
Consumers tiring of ads with sketchy eco-claims |
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18 Jul 2008 |
News |
| Posted at 12:26 PM on 18 Jul 2008 As every business and its mom tries to get in on the eco-friendly craze -- actual recent press release to hit our inbox: "Portable hot tubs go green!" -- consumers seem to be tiring of omnipresent greenwashing, say analysts. "After 18 months, levels of concern on any issue tend to drop off," says Jonathan Banks of market research company Nielsen. "I fear that someth ... |
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| Topics: advertising, business, greenwashing, news (all these topics) |
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Cotton the Moment
Misleading cotton ads banned in U.K. |
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13 Mar 2008 |
News |
| Posted at 10:07 AM on 13 Mar 2008 Poster and magazine ads by the U.S. cotton industry have been banned in Britain. The U.K. Advertising Standards Authority can put the kibosh on advertising deemed to be greenwashing, and regulators took issue with the cotton ads' claim that the crop is "soft, sensual, and sustainable." The ad authority pointed out that cotton is a "pesticide- and insecticide-intensive crop" and can " ... |
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| Topics: advertising, agriculture, business, green living, greenwashing, news, United Kingdom (all these topics) |
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