Grist | Topics | 3 Results

RESULTS		Results 1 – 3 of 3
Headline	Author	Published	Section
Greenwashing Goes Green! Consumers tiring of ads with sketchy eco-claims		18 Jul 2008	News
Posted at 12:26 PM on 18 Jul 2008 As every business and its mom tries to get in on the eco-friendly craze -- actual recent press release to hit our inbox: "Portable hot tubs go green!" -- consumers seem to be tiring of omnipresent greenwashing, say analysts. "After 18 months, levels of concern on any issue tend to drop off," says Jonathan Banks of market research company Nielsen. "I fear that someth ...
Topics: advertising, business, greenwashing, news (all these topics)

Cotton the Moment Misleading cotton ads banned in U.K.		13 Mar 2008	News
Posted at 10:07 AM on 13 Mar 2008 Poster and magazine ads by the U.S. cotton industry have been banned in Britain. The U.K. Advertising Standards Authority can put the kibosh on advertising deemed to be greenwashing, and regulators took issue with the cotton ads' claim that the crop is "soft, sensual, and sustainable." The ad authority pointed out that cotton is a "pesticide- and insecticide-intensive crop" and can " ...
Topics: advertising, agriculture, business, green living, greenwashing, news, United Kingdom (all these topics)

Green advertising	David Roberts	22 Dec 2005	Gristmill
The NYT reports that eco-themed advertising is growing ever-more-ubiquitous from big companies. I know we're supposed to bitch and moan about greenwashing, but the way I see it, even if 50% of this is hype, a) 50% non-hype is better than nothing, and b) it speaks well to current cultural trends that companies feel the need to brag about their environmental consciousness. Environmentalism is once again coming out in the open as a mainstream value, after y ...
Topics: advertising, business, greenwashing (all these topics)

Stories About: advertising AND business AND greenwashing