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 Stories About: advertising AND business AND green living
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Author |
Published |
Section |
When a bleach company cries 'sustainable'
The Clorox Co. leverages sustainability for growth |
Ashley Braun |
14 Jun 2008 |
Gristmill |
| More green biz reporting from the Sustainable Brands '08 Conference. Even the Clorox Company, with $4.8 billion in sales last year, has set out to get a piece of the proverbial green apple pie that the conscious American consumer is becoming. Recognizing that sustainable products are no longer a wee e-niche market, Bill Morrissey, VP of Environmental Sustainability at Clorox, described the company's extensive research on what motivates a consumer's interest in th ... |
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| Topics: advertising, business, consumerism, green cleaning, green living, green products (all these topics) |
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Cotton the Moment
Misleading cotton ads banned in U.K. |
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13 Mar 2008 |
News |
| Posted at 10:07 AM on 13 Mar 2008 Poster and magazine ads by the U.S. cotton industry have been banned in Britain. The U.K. Advertising Standards Authority can put the kibosh on advertising deemed to be greenwashing, and regulators took issue with the cotton ads' claim that the crop is "soft, sensual, and sustainable." The ad authority pointed out that cotton is a "pesticide- and insecticide-intensive crop" and can " ... |
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| Topics: advertising, agriculture, business, green living, greenwashing, news, United Kingdom (all these topics) |
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Vegans can like pink
Or orange. Or yellow. Or blue |
Sarah van Schagen |
25 Jul 2007 |
Gristmill |
| I usually don't pay much attention to ads, but I happened to notice this banner advertising the new Dell Inspiron laptops that come in eight different colors. It's interesting that the marketing execs would think to use the concept in a national ad campaign -- that "green" is so part of the collective consciousness and the term "vegan" well enough known. Is this just another jump on the green-trend bandwagon, or a sign that green is becoming nor ... |
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| Topics: advertising, business, green living, messaging, vegetarianism and veganism (all these topics) |
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Things of Desire
Making sustainability sexy, from an ad man's point of view |
Marc Stoiber |
30 Nov 2005 |
Soapbox |
| Sustainability. Sexy. Two words you don't often see together. Sustainability is a serious word. It's about saving the world from ecological disaster. Getting humanity on track for survival. Heady stuff best left to academics, unions of concerned scientists, and earnest tree-huggers. Would you buy this? Photo: iStockphoto/Tyler Stalman. Sexy ... now that's a fun word. A word that implies ple ... |
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| Topics: advertising, business, green living (all these topics) |
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