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 Stories About: advertising AND business AND consumerism AND green cleaning AND green living AND green products
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When a bleach company cries 'sustainable'
The Clorox Co. leverages sustainability for growth |
Ashley Braun |
14 Jun 2008 |
Gristmill |
| More green biz reporting from the Sustainable Brands '08 Conference. Even the Clorox Company, with $4.8 billion in sales last year, has set out to get a piece of the proverbial green apple pie that the conscious American consumer is becoming. Recognizing that sustainable products are no longer a wee e-niche market, Bill Morrissey, VP of Environmental Sustainability at Clorox, described the company's extensive research on what motivates a consumer's interest in th ... |
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| Topics: advertising, business, consumerism, green cleaning, green living, green products (all these topics) |
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©2008. Grist Magazine, Inc. All rights reserved. Gloom and doom with a sense of humor®.