Stories About: advertising AND Al Gore AND business AND climate AND climate change mitigation AND grassroots activism AND green products AND news AND United States
Posted at 10:42 AM on 24 Mar 2008 Photo: World Resources Institute Al Gore's Alliance for Climate Protection plans to spend more than $300 million over the next three years on a marketing campaign aimed at getting Americans to address climate change. With ads developed by the Martin Agency (the folks behind the Geico cavemen and chatty gecko) and partnerships with grassroots groups, the campaign focus will be o ...