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 Stories About: Al Gore AND business AND celebrity AND climate AND environmental movement AND messaging AND politics AND TV
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Urgency and solvability: The "we" campaign
Gore's Alliance for Climate Protection unveils ambitious $300 million ad campaign |
David Roberts |
31 Mar 2008 |
Gristmill |
| If you read Juliet Eilperin's great rundown in the Washington Post, you know that today marks the launch of a massive PR effort from Al Gore's Alliance for Climate Protection. Gore has concluded that U.S. politicians will continue to be timid on climate change until the public demands otherwise. "The simple algorithm is this: It's important to change the light bulbs, but it's much more important to change the laws," he said. "The options available to ... |
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| Topics: Al Gore, business, celebrity, climate, environmental movement, messaging, politics, TV (all these topics) |
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