Even the Clorox Company, with $4.8 billion in sales last year, has set out to get a piece of the proverbial green apple pie that the conscious anxious American consumer is becoming.

let's be honest about the event here.

Chlorine bleach is one of the most toxic chemicals made, and probably the most toxic one used on a regular basis by so many people.  Scientists said about ten years ago that if chlorine were not outlawed, the Great Lakes could not be saved.  While I applaud Clorox for some of the good things outlined in the column above, any company that manufactures things like chlorine and plastic bags is, by definition, very far from being green.

Clorox's newly found green awareness flies in the face of their other product lines. Glad plastic products have been filling up waste treatment centers for many years and their Kingsford lighter fluid has been polluting the air for a lot longer than this marketing campaign will last. Shop with your brain if you really want to make a difference.

Do you consider vinegar natural?  It is made from the fermentation of ethanol from corn and we eat quite a bit of it in our salads; but would you put it in your eye?  It is also known as acetic acid and it too "can cause irritation of the eyes, skin, respiratory and gastrointestinal tract" as well as "severe corrosive damage" to those areas when met with high doses."