sure, I'm a "Gen Y'er", but at least I could come up with a bit better list of eco-friendly companies - Apple, Netflix and Starbucks all baffle me. Sure, I am typing this on a Mac, but Apple is known to be one of the least eco-friendly technology manufacturers. Netflix mailing out millions of red envelopes that end up in the trash isn't quite eco-friendly either, and the same goes for all of the waste that Starbucks puts out, not to mention their unfair labor practices and plantation-style farming in Central America.

why not Patagonia or Chaco or someone who actually does a decent job of being eco-friendly. It seems like they just picked the 15 most stereotypical businesses that yuppies purchase from.

kids these days...

Yeah, like Starbucks man...their cups are all Green and White...you know like the logo is greeeeennn...and the plastic lid is white...and it's just like some sign I saw at Lollapalooza that this girl Crissi was holding that said "The Earth Is Like My Bod; Hot -- and Get Off It Already!".

Yeaaah...and like I have this friend who used to work there and he told me he used to drink Red Bull and then put his head under the espresso machine and gulp about 20 shots and then take his board and go railing around the store....yeaaa....

Mr. J: props to you, man. That was laugh-out-loud-funny. Chaco, I have learned, much to my chagrin, have shifted their production of sandals offshore. A wee bit less "green", considering the amount of diesel needed to get them to our shores and stores. But, dudes, they are probably making huge bank on the increased margins from cheaper labor rates. I've always loved the "Proudly Made in the USA" labels affixed to products. I always want to add: until we fire everyone involved in the manufacturing of this product and shift production and the waste/pollution offshore.

The mellotron is your friend.

While some of those brands are environmentally-responsible, it's important to remember that no company is perfect. Consumers need to keep reminding businesses to keep reducing their carbon footprint -- especially in an advertisement-driven world where looking green can easily be mistaken for being green. For instance, Apple might have cutting-edge technology, but their environmental actions are far from cutting-edge. One particularly useful resource, the Climate Counts scorecard, works to set the record straight by scoring companies on their real climate impact and their voluntary effort to reduce that impact. Separating fact from fiction is a tricky, but worthwhile pursuit if we want to build a sustainable world.