Seventh Generation and Green Forest toilet paper (and their other products) are also sold at Harris Teeter stores at slightly cheaper prices than Whole Foods, for those of you in their market area.

Also, I know that Target has recently started selling a lot of the Seventh Generation cleaning products, but not sure if they're stocking the paper products yet.  I'll bet it'll happen soon if not already.

Samara

I've tried both Green Forest and Seventh Generation and I prefer the GF over the SG, mostly due to softness and comfort.  I thought SG was too rough for my delicate bum.  I also agree, that the vertical Cottenelle pattern causes a weak spot that can sink a knuckle.  Not Good.

Green Forest is totally the way to go, 7th generation is scratchy as hell. no one wants that on their ass.

As much as that was a shameless advertizing plug, Shitbegone actually is pretty good toilet paper.

They're pretty open about the fact that the post-consumer content of their tissue varies wildly, but they claim they buy the highest post-consumer available in bulk at any given time, for what that's worth.

And hey...  Mail ordering and buying in bulk are good things; at the very least, you know you won't ever have to drive to the store specifically for toilet paper.

Why use toilet paper at all?  There are probably well over a billion people in the world who just use a little jug of water.  It actually works much better than toilet paper -- cleaner and feels better too, not to mention free.    

Been using Publix Supermarket "GreenWise" recycled toilet paper for years.  My bottom has never once complained.

I kinda assumed most TP was made from recycled fibers.  No sense in cutting down trees for something that ends up in the septic tank (the reason we use Scott), right?  Nice to know, and thanks for the 411.

I totally agree with Pandu!  I love the Indian toilets where there is a little cup of water.  Now, I do usually carry a little cloth wipe to pat dry with after the water has cleaned me- otherwise clothes get wet... and some might consider this icky but I always feel nice and clean from the water.  This is difficult to do with the typical American toilet, however.  I also like squatting rather than sitting...

For those of you that enjoy Seventh Generation but hate the price, go the their website and download coupons! Generally you can get on for $1.00 off any paper product. And I agree with the authors of this article 100%.

Awesome, and slightly diturbing, article. My husband and I have been experimenting independently on this front, and agree that the Seventh Generation is worth the extra cost.  And you can get it for much cheaper on drugstore.com!

I've been using recycled paper products for years.  Both Marcal and CVS brands offer 100% recycled, inexpensive, full range of products: toilet paper, paper towels, etc.  

All Marcal products are 100% recycled.  Not all CVS products are--the 1000 sheets toilet paper and the big rolls of paper towels (yes, I usually use cloth towels, but sometimes paper towels are needed).  Just check the back of the package for the 100% recycled logo.  

Both of the 1000 sheets are comparable to Scott brand (Kimberly-Clark), but softer, cheaper and do not use 100% virgin wood--criminal!  Scott is a popular brand used by offices, restaurants--I politely encourage the businesses I frequent to switch to a recycled brand of paper--they often will when they are educated about it.

If you have cats who are inclined to bat at things (as most are), the TP has to unroll from the back or the whole roll will be on your floor in no time, in a billowy pile.

I must admit, I'm very picky about butt-wipe. My fave is Safeway ULTRA double rolls. It's strong and soft, (and each one of those cardboard tubes adds up.) But the guilt is strong...

I appreciate the first tip offered, and I will check Target for Seventh Generation since none of the other stores are around here that I know if.

We supplement our ULTRA with Trader Joe's Bath Tissue 100% recycled, 80% post consumer, it's strong, but not very soft. Crinkling it up helps.

(Fremont, CA)

I agree with Beth Terry.  I buy 7th generation 2 ply in the paper wrapped rolls at my local Coop (Davis, CA)  I've always wondered how the extra paper and slight extra hassle for the paper wrapped compares environmentally to the plastic wrapped ones?  

One of the other commenters mentioned Marcal and another CVS.  Is Marcal lying about their recycled content and if not, why weren't they evaluated?

If the only alternatives are Seventh Generation and "365" we don't move beyond preaching to the choir. My local supermarket carries Seventh Generation and for them it's an opportunity to charge health food store prices for products.  "365" products usually are good choices in that they are not terribly expensive but they are only available at Whole Foods.

Well, poo, Sarah, just saw this article of yours on MSN tonight, didn't know it was almost a year old.  Ok, my two cents.  Your article could have been a real...abumination, but you pulled it off rather well without being...cheeky.  No, I didn't even try to resist.  Agree with a poster above, Safeway's Ultra is family fave.  Though they may have "green" TP we never thought it a biggie, with all that's going on, especially these days.  Whatever gets the "job" done and without trauma, gets our vote (the institutional stuff at work is worthless, tears under tensil stress, icky!).  May pay attention to the more green and friendly poo paper, but for now, it's Safeway's best.  BTW, you mentioned the poopreport.com; you mustn't forget toiletstool.com if they're still around.  Of course, both will send the IT police into a tizzy.  All the more fun.  You can get away with it since it's "research"!

Regards...
br549