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	<title><![CDATA[Grist - Comment Feed for Good framing from Friedman]]></title>
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            <title>Comment #1 by GreenEngineer</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 03:10:46 -0700</pubDate>
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				<p><strong>*chuckle*</strong></p><p>I like your style, David.</p>
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				<p><strong>*chuckle*</strong></p><p>I like your style, David.</p>
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            <title>Comment #2 by Jason D Scorse</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 03:41:58 -0700</pubDate>
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				<p><strong>A few points....<p>

Friedman's cheerleading for the Iraq War, his subsequent rationalizations, and his despicable take on the "Arab street" as requiring strong-arm tactics and massive violence to keep them in line are unforgivable. Friedman is a hack, plain and simple, whose analysis is often sub-par and his undeserved ego bigger than his mustache.<p>
That being said, I agree with the "green is good" mantra and even better the "green is the new red, white, and blue".<p>
But that being said, the belief that somehow energy security and combating global warming are the same thing is a dangerous fallacy; one that we all need to pay special attention to.<p>


J.S.

<p>I teach environmental economics and blog at <a href="http://www.voicesofreason.info" rel="nofollow">http://www.voicesofreason.info. I am a proud liberal, who stands on the shoulders of giants.</a></p></p></p></p></p></strong></p>
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				<p><strong>A few points....<p>

Friedman's cheerleading for the Iraq War, his subsequent rationalizations, and his despicable take on the "Arab street" as requiring strong-arm tactics and massive violence to keep them in line are unforgivable. Friedman is a hack, plain and simple, whose analysis is often sub-par and his undeserved ego bigger than his mustache.<p>
That being said, I agree with the "green is good" mantra and even better the "green is the new red, white, and blue".<p>
But that being said, the belief that somehow energy security and combating global warming are the same thing is a dangerous fallacy; one that we all need to pay special attention to.<p>


J.S.

<p>I teach environmental economics and blog at <a href="http://www.voicesofreason.info" rel="nofollow">http://www.voicesofreason.info. I am a proud liberal, who stands on the shoulders of giants.</a></p></p></p></p></p></strong></p>
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            <title>Comment #3 by zacaroni</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 05:25:20 -0700</pubDate>
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				<p><strong>The Mustache</strong></p><p>The Mustache. &nbsp;That's ging to stick, I think.</p>
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				<p><strong>The Mustache</strong></p><p>The Mustache. &nbsp;That's ging to stick, I think.</p>
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            <title>Comment #4 by Gar Lipow</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 06:51:36 -0700</pubDate>
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				<p><strong>the mustache</strong></p><p>Yeah, I think it may be better than "old airmiles", earned by his traveling over the world without ever learning anything.</p>
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				<p><strong>the mustache</strong></p><p>Yeah, I think it may be better than "old airmiles", earned by his traveling over the world without ever learning anything.</p>
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            <title>Comment #5 by GreyFlcn</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 07:19:31 -0700</pubDate>
			<guid isPermaLink="false">http://www.grist.org/article/the-mustache-green-is-good/5</guid>
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				<p><strong>Well<p>Well, whatever it is.<p>
I do like his video.<br>
Nice little succinct concepts put out.<p>
<a href="http://video.on.nytimes.com/?fr_story=46dd3d6fde496927d1d80e1120a79631b58bde60" rel="nofollow">http://video.on.nytimes.com/?fr_story=46dd3d6fde496927d1d ...<p>
My favorite being that there's no way in hell carbon sequestration will be adopted by developing countries.<p>
You have to develop green technologies which are more cost effective than coal.<p>
And the way to get that to happen is by government leadership in America.</p></p></p></a></p></br></p></p></strong></p>
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				<p><strong>Well<p>Well, whatever it is.<p>
I do like his video.<br>
Nice little succinct concepts put out.<p>
<a href="http://video.on.nytimes.com/?fr_story=46dd3d6fde496927d1d80e1120a79631b58bde60" rel="nofollow">http://video.on.nytimes.com/?fr_story=46dd3d6fde496927d1d ...<p>
My favorite being that there's no way in hell carbon sequestration will be adopted by developing countries.<p>
You have to develop green technologies which are more cost effective than coal.<p>
And the way to get that to happen is by government leadership in America.</p></p></p></a></p></br></p></p></strong></p>
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            <title>Comment #6 by randino</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 07:57:42 -0700</pubDate>
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				<p><strong>Some comments on the Mustache.</strong></p><p>First, I think it is hilarious that we on Grist have started calling him the Mustache. I just wonder. Has anyone told him about our nickname for him? Someone should. It is only fair. I nominate David Roberts for the chore. Now for real comments.</p><p>
One thing that annoys me about the mustache is his use of the term "life style" as if America has one unitary life style, like back in the good old days of Leave it to Beaver (a white bread, family comedy of the 1950s for you young'uns). In reality there are dozens, maybe hundreds of life styles in the US, and all of them have their pluses and minuses when it comes to trashing the planet. </p><p>
Another thing that causes me to wince is the mustache's almost child like worship of free market economics, circa the 1990s. I think the mustache is the last true Neo-Liberal, and he will probably be dated within a few years by his faithfulness to the Market God. </p><p>
The mustache wants change, but I think he will only back change that prevents change. Real change that would take us off our current suicidal path, would challenge ideologies, interests, politics, and yes, life styles, that would send the mustache into apoplexy. </p><p>
At the same time I do not judge people like the mustache by my standards, I judge them by the world they inhabit, and with that caveat I think the mustache has served a useful purpose. Let us remember to keep our own counsel at the same time. &nbsp;</p><p>
Randy Cunningham

<p>Randy Cunningham</p></p>
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				<p><strong>Some comments on the Mustache.</strong></p><p>First, I think it is hilarious that we on Grist have started calling him the Mustache. I just wonder. Has anyone told him about our nickname for him? Someone should. It is only fair. I nominate David Roberts for the chore. Now for real comments.</p><p>
One thing that annoys me about the mustache is his use of the term "life style" as if America has one unitary life style, like back in the good old days of Leave it to Beaver (a white bread, family comedy of the 1950s for you young'uns). In reality there are dozens, maybe hundreds of life styles in the US, and all of them have their pluses and minuses when it comes to trashing the planet. </p><p>
Another thing that causes me to wince is the mustache's almost child like worship of free market economics, circa the 1990s. I think the mustache is the last true Neo-Liberal, and he will probably be dated within a few years by his faithfulness to the Market God. </p><p>
The mustache wants change, but I think he will only back change that prevents change. Real change that would take us off our current suicidal path, would challenge ideologies, interests, politics, and yes, life styles, that would send the mustache into apoplexy. </p><p>
At the same time I do not judge people like the mustache by my standards, I judge them by the world they inhabit, and with that caveat I think the mustache has served a useful purpose. Let us remember to keep our own counsel at the same time. &nbsp;</p><p>
Randy Cunningham

<p>Randy Cunningham</p></p>
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            <title>Comment #7 by David Roberts</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 08:00:38 -0700</pubDate>
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				<p><strong>Mustache<p>I'm afraid I can't claim authorship or ownership of the nickname. It's <a href="http://www.google.com/search?btnG=Google+Search&amp;q=%22mustache+of+understanding%22" rel="nofollow">been around a while. I think I just took to it more enthusiastically than most, because as BioD is fond of reminding me, I have mustache envy.

<p>www.grist.org</p></a></p></strong></p>
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				<p><strong>Mustache<p>I'm afraid I can't claim authorship or ownership of the nickname. It's <a href="http://www.google.com/search?btnG=Google+Search&amp;q=%22mustache+of+understanding%22" rel="nofollow">been around a while. I think I just took to it more enthusiastically than most, because as BioD is fond of reminding me, I have mustache envy.

<p>www.grist.org</p></a></p></strong></p>
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            <title>Comment #8 by Bart Anderson</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 08:42:48 -0700</pubDate>
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				<p><strong>The art of making allies<p>For me, the issue is not whether I agree with Friedman.<p>
The question is: do we stay in a little in-group, talking to ourselves -- or do we start making connections with others?<p>
The first rule of practical politics is that to accomplish anything, you have to form alliances. &nbsp;This means working with people who have a different set of ideas than you. &nbsp;<p>
Productive: Emphasizing points of agreeement. Encouraging others as they make progress towards a deeper understanding. Finding projects in which you can work together. Identifying specific areas of disagreement<p>
Counter-productive: Personal attacks Making fun of physical characteristics Moralism and self-righteousness Demanding 100% agreement. <p>
The point is not to prove oneself right and the other person wrong, but to build a movement. As we learn more about the problems of climate and energy, all of our ideas are going to evolve. You, me, Friedman. No one knows it all right now.<p>
Friedman is definitely further along than almost all Republican and Democratic politicians, farther along than 95% of the American public. &nbsp;<p>
That he is speaking out from a bully pulpit is all to the good. It's an opportunity to build a deeper understanding of energy and the environment. 

<p>Bart<br>
<a href="http://energybulletin.net" rel="nofollow">Energy Bulletin</a></br></p></p></p></p></p></p></p></p></p></strong></p>
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				<p><strong>The art of making allies<p>For me, the issue is not whether I agree with Friedman.<p>
The question is: do we stay in a little in-group, talking to ourselves -- or do we start making connections with others?<p>
The first rule of practical politics is that to accomplish anything, you have to form alliances. &nbsp;This means working with people who have a different set of ideas than you. &nbsp;<p>
Productive: Emphasizing points of agreeement. Encouraging others as they make progress towards a deeper understanding. Finding projects in which you can work together. Identifying specific areas of disagreement<p>
Counter-productive: Personal attacks Making fun of physical characteristics Moralism and self-righteousness Demanding 100% agreement. <p>
The point is not to prove oneself right and the other person wrong, but to build a movement. As we learn more about the problems of climate and energy, all of our ideas are going to evolve. You, me, Friedman. No one knows it all right now.<p>
Friedman is definitely further along than almost all Republican and Democratic politicians, farther along than 95% of the American public. &nbsp;<p>
That he is speaking out from a bully pulpit is all to the good. It's an opportunity to build a deeper understanding of energy and the environment. 

<p>Bart<br>
<a href="http://energybulletin.net" rel="nofollow">Energy Bulletin</a></br></p></p></p></p></p></p></p></p></p></strong></p>
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            <title>Comment #9 by Biodiversivist</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 12:55:05 -0700</pubDate>
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				<p><strong>Thank you, Bart<p>Dave has a recurring dream where he finally grows a mustache, and every time he thinks, this time it isn't a dream ...until he looks in the mirror and finds his upper lip still smooth as a newborn baby's ass.

<p>In the end, it all comes down to biodiversity. <a href="http://www.poisondarts.net" rel="nofollow">Poison Darts--Protecting the biodiversity of our world</a></p></p></strong></p>
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				<p><strong>Thank you, Bart<p>Dave has a recurring dream where he finally grows a mustache, and every time he thinks, this time it isn't a dream ...until he looks in the mirror and finds his upper lip still smooth as a newborn baby's ass.

<p>In the end, it all comes down to biodiversity. <a href="http://www.poisondarts.net" rel="nofollow">Poison Darts--Protecting the biodiversity of our world</a></p></p></strong></p>
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            <title>Comment #10 by step back</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 20:27:04 -0700</pubDate>
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				<p><strong>Resonant Writer</strong></p><p>Say what you will. The Mustache knows how to write. Knows how to resonate with readers of the Mother Ship: The New York Times.</p><p>
So if the Mustache starts pumping up the patriotic pulse with his new tag line: Green is the new Red White &amp; Blue, we should follow his cue and embrace it. Never mind all his other politcal follies. The Mustache has been to Peru. He has seen the receding glaciers as clearly as some of us see our receding hairlines. He gets it. So don't knock the Resonant Writer at the NYT when he comes bearing gifts. Accept them with open arms and say, "Thank You Mr. Friedman."</p>
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				<p><strong>Resonant Writer</strong></p><p>Say what you will. The Mustache knows how to write. Knows how to resonate with readers of the Mother Ship: The New York Times.</p><p>
So if the Mustache starts pumping up the patriotic pulse with his new tag line: Green is the new Red White &amp; Blue, we should follow his cue and embrace it. Never mind all his other politcal follies. The Mustache has been to Peru. He has seen the receding glaciers as clearly as some of us see our receding hairlines. He gets it. So don't knock the Resonant Writer at the NYT when he comes bearing gifts. Accept them with open arms and say, "Thank You Mr. Friedman."</p>
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            <title>Comment #11 by odograph</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Tue, 17 Apr 2007 23:37:46 -0700</pubDate>
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				<p><strong>globalization vs localization</strong></p><p>I made a little list, which I might as well drop here. &nbsp;It has to do with the efficiency of various shipping strategies.</p><p>


 A small farmer bringing vegetables to market in an old pickup truck might move a ton of goods 10 miles on a gallon of fuel. &nbsp;If that.</p><p>
 One gallon of fuel moves a ton of goods 59 miles by tractor-trailer.</p><p>
 One gallon of fuel moves a ton of goods 202 miles by rail.</p><p>
 One gallon of fuel moves a ton of goods 515 miles by inland barge.</p><p>
 One gallon of fuel moves a ton of goods 1,043 miles by container ship.</p><p>


So, as a rational engineer I'm not going to make a blanket globalize or localize argument ... but I'm going to ask anyone who does to show me their numbers.</p>
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				<p><strong>globalization vs localization</strong></p><p>I made a little list, which I might as well drop here. &nbsp;It has to do with the efficiency of various shipping strategies.</p><p>


 A small farmer bringing vegetables to market in an old pickup truck might move a ton of goods 10 miles on a gallon of fuel. &nbsp;If that.</p><p>
 One gallon of fuel moves a ton of goods 59 miles by tractor-trailer.</p><p>
 One gallon of fuel moves a ton of goods 202 miles by rail.</p><p>
 One gallon of fuel moves a ton of goods 515 miles by inland barge.</p><p>
 One gallon of fuel moves a ton of goods 1,043 miles by container ship.</p><p>


So, as a rational engineer I'm not going to make a blanket globalize or localize argument ... but I'm going to ask anyone who does to show me their numbers.</p>
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            <title>Comment #12 by Biodiversivist</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Wed, 18 Apr 2007 00:09:23 -0700</pubDate>
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				<p><strong>Nice try, Friedman<p>Try using your real name next time, "step back."

<p>In the end, it all comes down to biodiversity. <a href="http://www.poisondarts.net" rel="nofollow">Poison Darts--Protecting the biodiversity of our world</a></p></p></strong></p>
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				<p><strong>Nice try, Friedman<p>Try using your real name next time, "step back."

<p>In the end, it all comes down to biodiversity. <a href="http://www.poisondarts.net" rel="nofollow">Poison Darts--Protecting the biodiversity of our world</a></p></p></strong></p>
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            <title>Comment #13 by GreenEngineer</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Wed, 18 Apr 2007 03:17:40 -0700</pubDate>
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				<p><strong>odograph,</strong></p><p>Where did you get those numbers from?</p><p>
I wonder how those numbers shift for food that has to be refrigerated. &nbsp;I suspect that local suddenly becomes a whole lot more important, from an energy point of view with fresh/perishable foods. &nbsp;Never mind nutrition and taste.</p><p>
But, yeah, grain and such should be grown where it makes ecological sense to do so and moved to market in bulk.</p><p>
There's another aspect to the concept of local food that isn't often explicitly addressed: Many conventional foods, especially processed ones, make multiple trips from farm, to processing center, to factory, distribution center, and back to the consumer. &nbsp;I have, no kidding, in California bought a bottle of crushed garlic that was grown in California, processed in Florida, and then shipped back to the store in California. &nbsp;That's just dumb. &nbsp;Buying local doesn't always have equal impact, depending on the food involved, but it is an effective means of boycotting the infrastructure that incorporates so much senseless extra shipping.</p>
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				<p><strong>odograph,</strong></p><p>Where did you get those numbers from?</p><p>
I wonder how those numbers shift for food that has to be refrigerated. &nbsp;I suspect that local suddenly becomes a whole lot more important, from an energy point of view with fresh/perishable foods. &nbsp;Never mind nutrition and taste.</p><p>
But, yeah, grain and such should be grown where it makes ecological sense to do so and moved to market in bulk.</p><p>
There's another aspect to the concept of local food that isn't often explicitly addressed: Many conventional foods, especially processed ones, make multiple trips from farm, to processing center, to factory, distribution center, and back to the consumer. &nbsp;I have, no kidding, in California bought a bottle of crushed garlic that was grown in California, processed in Florida, and then shipped back to the store in California. &nbsp;That's just dumb. &nbsp;Buying local doesn't always have equal impact, depending on the food involved, but it is an effective means of boycotting the infrastructure that incorporates so much senseless extra shipping.</p>
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            <title>Comment #14 by Delay And Deny</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Wed, 18 Apr 2007 05:00:02 -0700</pubDate>
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				<p><strong>Nothing Impresses the Coeds Like A Little Green<p><br>
Back in the 60s even a professor emiritus could get some just by walking in a few protest marches.<p>
These days, Lipitor swigging "wild hogs" such as Friedmann attach themselves to the Green label in the hopes of rubbing up against some young thing at a Step It Up rally.

<p>The Texeme Construct offers international text memetics construction and textcasting services.  <a href="http://www.you-read-it-here-first.com" rel="nofollow">http://www.you-read-it-here-first.com</a></p></p></br></p></strong></p>
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				<p><strong>Nothing Impresses the Coeds Like A Little Green<p><br>
Back in the 60s even a professor emiritus could get some just by walking in a few protest marches.<p>
These days, Lipitor swigging "wild hogs" such as Friedmann attach themselves to the Green label in the hopes of rubbing up against some young thing at a Step It Up rally.

<p>The Texeme Construct offers international text memetics construction and textcasting services.  <a href="http://www.you-read-it-here-first.com" rel="nofollow">http://www.you-read-it-here-first.com</a></p></p></br></p></strong></p>
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            <title>Comment #15 by odograph</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Wed, 18 Apr 2007 07:00:04 -0700</pubDate>
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				<p><strong>my numbers<p>for truck, train, and barge:<p>
<a href="http://www.arc.gov/index.do?nodeId=2571" rel="nofollow">http://www.arc.gov/index.do?nodeId=2571<p>
for large ships:<p>
<a href="http://www.extension.iastate.edu/grain/info/estimatesoffuelconsumption.htm" rel="nofollow">http://www.extension.iastate.edu/grain/info/estimatesoffu ...<p>
I thought you'd just trust me ;-0<p>
On processed foods I have another amazing number: there are only 224 upstream "energy" calories in a bag of potato chips:<p>
<a href="http://fatknowledge.blogspot.com/2007/03/carbon-footprint-of-bag-of-potato-chips.html" rel="nofollow">http://fatknowledge.blogspot.com/2007/03/carbon-footprint ...<p>
(see also comments)<p>
For me that is a big deal. &nbsp;I had thought that packaged chips would be a worst-case for the multiplier of upstream energy to food content (sometimes quoted as many fuel calories required for one food calorie). &nbsp;Here, it looks like the energy inputs are pretty carefully managed.</p></p></a></p></p></p></a></p></p></a></p></p></strong></p>
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				<p><strong>my numbers<p>for truck, train, and barge:<p>
<a href="http://www.arc.gov/index.do?nodeId=2571" rel="nofollow">http://www.arc.gov/index.do?nodeId=2571<p>
for large ships:<p>
<a href="http://www.extension.iastate.edu/grain/info/estimatesoffuelconsumption.htm" rel="nofollow">http://www.extension.iastate.edu/grain/info/estimatesoffu ...<p>
I thought you'd just trust me ;-0<p>
On processed foods I have another amazing number: there are only 224 upstream "energy" calories in a bag of potato chips:<p>
<a href="http://fatknowledge.blogspot.com/2007/03/carbon-footprint-of-bag-of-potato-chips.html" rel="nofollow">http://fatknowledge.blogspot.com/2007/03/carbon-footprint ...<p>
(see also comments)<p>
For me that is a big deal. &nbsp;I had thought that packaged chips would be a worst-case for the multiplier of upstream energy to food content (sometimes quoted as many fuel calories required for one food calorie). &nbsp;Here, it looks like the energy inputs are pretty carefully managed.</p></p></a></p></p></p></a></p></p></a></p></p></strong></p>
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            <title>Comment #16 by GreenEngineer</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Wed, 18 Apr 2007 09:28:39 -0700</pubDate>
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				<p><strong>Walker's chips</strong></p><p>Thanks for the references.</p><p>
The input:food calorie ratio for those chips is in fact shockingly low, almost certainly less than 1:1. &nbsp;Of course, as you point out in the referenced thread, they are fried food in a bag of mostly air: in other words, a very energy dense material.</p><p>
Michael Pollan has pointed out that our system of subsidized corn production has resulted in a situation in which the cheapest food calories are the most processed and least healthy. &nbsp;I fear that the same may turn out to be true of food energy footprints: The least healthy (calorie rich, nutrient poor, high fat foods) foods, being the most energy dense, are the lowest footprint. &nbsp;Certainly the input:food calorie ratio would be much worse for a conventionally-grown tomato than for a bag of these chips.</p><p>
One component that the analysis omits is wastage: obviously not all of the bags of chips that get produced, get eaten. &nbsp;Some go stale, some get crushed, etc. &nbsp;Still, that factor probably isn't more than ~10%, so it wouldn't really change the story.</p><p>
It would be fascinating to look at a table of these sorts of studies that address a variety of foods from many sources. &nbsp;I'd be really curious to know how much embodied energy is present in a variety of staple foods (corn vs. potatoes vs. wheat, etc). &nbsp;It would be interesting to see how the transportation/distribution component varies for, say, canned tomato sauce.</p><p>
I also wonder how much of Walker's favorable figures are a result of their apparent interest in controlling their footprint. &nbsp;A less-conscientious company might well use alot more carbon to produce an equivalent product. Or not.</p><p>
The unfortunate thing is, </p>
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				<p><strong>Walker's chips</strong></p><p>Thanks for the references.</p><p>
The input:food calorie ratio for those chips is in fact shockingly low, almost certainly less than 1:1. &nbsp;Of course, as you point out in the referenced thread, they are fried food in a bag of mostly air: in other words, a very energy dense material.</p><p>
Michael Pollan has pointed out that our system of subsidized corn production has resulted in a situation in which the cheapest food calories are the most processed and least healthy. &nbsp;I fear that the same may turn out to be true of food energy footprints: The least healthy (calorie rich, nutrient poor, high fat foods) foods, being the most energy dense, are the lowest footprint. &nbsp;Certainly the input:food calorie ratio would be much worse for a conventionally-grown tomato than for a bag of these chips.</p><p>
One component that the analysis omits is wastage: obviously not all of the bags of chips that get produced, get eaten. &nbsp;Some go stale, some get crushed, etc. &nbsp;Still, that factor probably isn't more than ~10%, so it wouldn't really change the story.</p><p>
It would be fascinating to look at a table of these sorts of studies that address a variety of foods from many sources. &nbsp;I'd be really curious to know how much embodied energy is present in a variety of staple foods (corn vs. potatoes vs. wheat, etc). &nbsp;It would be interesting to see how the transportation/distribution component varies for, say, canned tomato sauce.</p><p>
I also wonder how much of Walker's favorable figures are a result of their apparent interest in controlling their footprint. &nbsp;A less-conscientious company might well use alot more carbon to produce an equivalent product. Or not.</p><p>
The unfortunate thing is, </p>
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            <title>Comment #17 by GreenEngineer</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Wed, 18 Apr 2007 09:33:10 -0700</pubDate>
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				<p><strong>gah!</strong></p><p>That last line is a stub of another piece of writing. &nbsp;Please ignore.</p>
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				<p><strong>gah!</strong></p><p>That last line is a stub of another piece of writing. &nbsp;Please ignore.</p>
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            <title>Comment #18 by odograph</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Wed, 18 Apr 2007 23:47:31 -0700</pubDate>
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				<p><strong>energy is money</strong></p><p>I actually think that "faceless corporations" are ahead of the curve on squeezing energy costs out of their processes. &nbsp;A penny saved is a penny earned.</p><p>
And they have less motivation than "consumers" for conspicuous consumption.</p>
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				<p><strong>energy is money</strong></p><p>I actually think that "faceless corporations" are ahead of the curve on squeezing energy costs out of their processes. &nbsp;A penny saved is a penny earned.</p><p>
And they have less motivation than "consumers" for conspicuous consumption.</p>
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            <title>Comment #19 by GreenEngineer</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Thu, 19 Apr 2007 03:23:03 -0700</pubDate>
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				<p><strong>energy is not very much money</strong></p><p>I don't have the figures in front of me, but the cost of energy is much less than 5% of the cost of operation of an office building, so it's not much of a priority. &nbsp;Manufacturing probably has a higher percentage, though.</p>
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				<p><strong>energy is not very much money</strong></p><p>I don't have the figures in front of me, but the cost of energy is much less than 5% of the cost of operation of an office building, so it's not much of a priority. &nbsp;Manufacturing probably has a higher percentage, though.</p>
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            <title>Comment #20 by odograph</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Thu, 19 Apr 2007 03:31:43 -0700</pubDate>
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				<p><strong>well<p>i see the loop-style compact fluorescents in new office construction around here.<p>
and of course walmart's drive to lowering shipping costs by increasing truck-trailer mpg is well known.<p>
the common (gross) measure of course is "energy intensity." &nbsp;GDP per energy consumed.<p>
energy intensity for the industrial sector has declined pretty steadily since the early 90's<p>
<a href="http://intensityindicators.pnl.gov/total_industrial.stm" rel="nofollow">http://intensityindicators.pnl.gov/total_industrial.stm<p>
but commercial buildings have only started their real down-trend since about 2000. &nbsp;not coincidently that's when we saw energy prices increase:<p>
<a href="http://intensityindicators.pnl.gov/delivered_commercial.stm" rel="nofollow">http://intensityindicators.pnl.gov/delivered_commercial.s ...<p>
interestingly the residential sector has been on a long intensity decline, a lot trend of higher efficiency:<p>
<a href="http://intensityindicators.pnl.gov/delivered_residential.stm" rel="nofollow">http://intensityindicators.pnl.gov/delivered_residential. ...</a></p></p></a></p></p></a></p></p></p></p></p></strong></p>
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				<p><strong>well<p>i see the loop-style compact fluorescents in new office construction around here.<p>
and of course walmart's drive to lowering shipping costs by increasing truck-trailer mpg is well known.<p>
the common (gross) measure of course is "energy intensity." &nbsp;GDP per energy consumed.<p>
energy intensity for the industrial sector has declined pretty steadily since the early 90's<p>
<a href="http://intensityindicators.pnl.gov/total_industrial.stm" rel="nofollow">http://intensityindicators.pnl.gov/total_industrial.stm<p>
but commercial buildings have only started their real down-trend since about 2000. &nbsp;not coincidently that's when we saw energy prices increase:<p>
<a href="http://intensityindicators.pnl.gov/delivered_commercial.stm" rel="nofollow">http://intensityindicators.pnl.gov/delivered_commercial.s ...<p>
interestingly the residential sector has been on a long intensity decline, a lot trend of higher efficiency:<p>
<a href="http://intensityindicators.pnl.gov/delivered_residential.stm" rel="nofollow">http://intensityindicators.pnl.gov/delivered_residential. ...</a></p></p></a></p></p></a></p></p></p></p></p></strong></p>
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            <title>Comment #21 by gmunger</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Thu, 19 Apr 2007 03:36:13 -0700</pubDate>
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				<p><strong>Field to Fork</strong></p><p>So once the container ship hits port, then what? That ton of goods has to be moved further by at least one, if not several of the preceeding shipping methods. Honest accounting would follow the food from field to fork. And for most real foods, the shortest distance from field to fork is most efficient. Not to mention most delicious.</p>
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				<p><strong>Field to Fork</strong></p><p>So once the container ship hits port, then what? That ton of goods has to be moved further by at least one, if not several of the preceeding shipping methods. Honest accounting would follow the food from field to fork. And for most real foods, the shortest distance from field to fork is most efficient. Not to mention most delicious.</p>
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            <title>Comment #22 by odograph</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Thu, 19 Apr 2007 03:49:26 -0700</pubDate>
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				<p><strong>certainly<p>"field to fork" is a good way to say it.<p>
But ... if you aren't near a container port, might you be near a rail line?<p>
I mean, the contrast to a blithe "100 mile diet" should be obvious. &nbsp;That guy in the pick-up might very easily burn 10 gallons to bring his ton (or more likely less than a ton) in to town. &nbsp;The train would take a ton ... 2020 miles on the same 10 gallons?<p>
BTW, on fork to field ... an interesting factoid popped up at the excellent Fat Knowledge:<p>
"Turns out a bag of potato chips has a carbon footprint of 75g, while a newspaper comes in at 174g."<p>
<a href="http://fatknowledge.blogspot.com/2007/04/carbon-labeling.html" rel="nofollow">http://fatknowledge.blogspot.com/2007/04/carbon-labeling. ...<p>
So sometimes it's not the chips, it's the paper you are reading with them!</p></a></p></p></p></p></p></p></strong></p>
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				<p><strong>certainly<p>"field to fork" is a good way to say it.<p>
But ... if you aren't near a container port, might you be near a rail line?<p>
I mean, the contrast to a blithe "100 mile diet" should be obvious. &nbsp;That guy in the pick-up might very easily burn 10 gallons to bring his ton (or more likely less than a ton) in to town. &nbsp;The train would take a ton ... 2020 miles on the same 10 gallons?<p>
BTW, on fork to field ... an interesting factoid popped up at the excellent Fat Knowledge:<p>
"Turns out a bag of potato chips has a carbon footprint of 75g, while a newspaper comes in at 174g."<p>
<a href="http://fatknowledge.blogspot.com/2007/04/carbon-labeling.html" rel="nofollow">http://fatknowledge.blogspot.com/2007/04/carbon-labeling. ...<p>
So sometimes it's not the chips, it's the paper you are reading with them!</p></a></p></p></p></p></p></p></strong></p>
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            <title>Comment #23 by gmunger</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Thu, 19 Apr 2007 04:43:29 -0700</pubDate>
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				<p><strong>But....</strong></p><p>But ... if you aren't near a container port, might you be near a rail line?</p><p>
Sure. And from the rail yard, the container is offloaded onto a semi-truck, which takes the container to a "centralized" warehouse. From there, the container is off-loaded with forklifts, then reloaded onto another truck, which then drives all over town delivering to every retail outlet.</p><p>
This doesn't mention all the transport that has occurred beginning at the field. Trucked from field to processor/exporter. Maybe more trucks, trains, cargo ships in between.</p><p>
You acknowledge my field to fork metaphor as simply metaphor, and then ignore its truth. Tell the whole story.</p>
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				<p><strong>But....</strong></p><p>But ... if you aren't near a container port, might you be near a rail line?</p><p>
Sure. And from the rail yard, the container is offloaded onto a semi-truck, which takes the container to a "centralized" warehouse. From there, the container is off-loaded with forklifts, then reloaded onto another truck, which then drives all over town delivering to every retail outlet.</p><p>
This doesn't mention all the transport that has occurred beginning at the field. Trucked from field to processor/exporter. Maybe more trucks, trains, cargo ships in between.</p><p>
You acknowledge my field to fork metaphor as simply metaphor, and then ignore its truth. Tell the whole story.</p>
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            <title>Comment #24 by odograph</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Thu, 19 Apr 2007 05:55:55 -0700</pubDate>
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				<p><strong>i'm sorry</strong></p><p>I get your field to fork metaphor, and agree with it.</p><p>
But I don't assume without evidence that it must tip the way you think it does.</p><p>
I mean, do YOU have field to for numbers?</p><p>
Or are you simply assuming them first, and then assuming that they prove your point second?</p><p>
(It is not true that trains would uniformly require further "pick-up truck" stages further than farmer's market. &nbsp;Indeed, in the case of supermarkets, it is train and then 50+ ton-mile-per-gallon trucks making the delivery.)</p>
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				<p><strong>i'm sorry</strong></p><p>I get your field to fork metaphor, and agree with it.</p><p>
But I don't assume without evidence that it must tip the way you think it does.</p><p>
I mean, do YOU have field to for numbers?</p><p>
Or are you simply assuming them first, and then assuming that they prove your point second?</p><p>
(It is not true that trains would uniformly require further "pick-up truck" stages further than farmer's market. &nbsp;Indeed, in the case of supermarkets, it is train and then 50+ ton-mile-per-gallon trucks making the delivery.)</p>
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            <title>Comment #25 by odograph</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Thu, 19 Apr 2007 06:15:59 -0700</pubDate>
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				<p><strong>Note:</strong></p><p>My original statement was:</p><p>
"So, as a rational engineer I'm not going to make a blanket globalize or localize argument ... but I'm going to ask anyone who does to show me their numbers."</p>
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				<p><strong>Note:</strong></p><p>My original statement was:</p><p>
"So, as a rational engineer I'm not going to make a blanket globalize or localize argument ... but I'm going to ask anyone who does to show me their numbers."</p>
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            <title>Comment #26 by gmunger</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Thu, 19 Apr 2007 06:35:17 -0700</pubDate>
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				<p><strong>No worries</strong></p><p>I was being a bit bossy...</p><p>
Yeah, you're right, I'm talking through my nose. I have no hard data. Simply well-informed intuition. Which is far from infallible. But often surprisingly accurate.</p><p>
Your point about efficiency of transport method is well-taken. But it is only one factor in a complicated mosaic of options.</p><p>
If we're talking about a stable (as in doesn't spoil) staple item that is not producible in the home region of the fork-wielder, I'll buy into some of what you're selling. For me in the northern Rockies, rice is probably a good example.</p><p>
But I still believe that by and large, fresh, minimally processed, locally produced food is what is best for farmers, fork-wielders, and their communities.</p>
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				<p><strong>No worries</strong></p><p>I was being a bit bossy...</p><p>
Yeah, you're right, I'm talking through my nose. I have no hard data. Simply well-informed intuition. Which is far from infallible. But often surprisingly accurate.</p><p>
Your point about efficiency of transport method is well-taken. But it is only one factor in a complicated mosaic of options.</p><p>
If we're talking about a stable (as in doesn't spoil) staple item that is not producible in the home region of the fork-wielder, I'll buy into some of what you're selling. For me in the northern Rockies, rice is probably a good example.</p><p>
But I still believe that by and large, fresh, minimally processed, locally produced food is what is best for farmers, fork-wielders, and their communities.</p>
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            <title>Comment #27 by odograph</title>
			<link>http://www.grist.org/article/the-mustache-green-is-good/</link>
			<pubDate>Thu, 19 Apr 2007 07:07:41 -0700</pubDate>
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				<p><strong>o</strong></p><p>That sounds sensible, especially if you can see the farms not too far distant.</p>
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				<p><strong>o</strong></p><p>That sounds sensible, especially if you can see the farms not too far distant.</p>
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