...should we really be encouragin' the growth and massive transport of industrial-scale agriculturally raised tomatoes by the millions to begin with?

I wonder about the math here.  If there are "hundreds of thousands of workers" (call it 250,000), and BK saved $250,000 by not paying the penny more, that's a dollar a worker.  I'd call that a symbolic gesture, not something that makes a difference to the workers.

That's a valid concern, TP, but at the same time we have to realize that industrial agriculture is not going away anytime soon. If we want to eat tomatoes for a large chunk of the year in the US, there's only certain places where they could grow. And if we want to eat said tomatoes at, for example, national restaurant or supermarket chains, well, there's only a certain scale of production that could meet that demand. Granted, I think we all want to eventually see a world where all agriculture is local, small-scale, organic, and so on. But until that happens, we can hardly sit idle as tens of thousands of people are subjected to just heinous working conditions and grinding poverty. The situation of farmworkers in industrial agriculture (and, more often than not, even on 'small' and organic farms) is dire and it needs to be addressed in the here and now.