I say let's encourage what we want more of.  Since reading David's piece and an article at RMI, I've made a point of occasionally stopping in and buying something ORGANIC at WalMart. Ususally I'll buy a bag of apples and a 1/2 gallon of milk.  I also bought a some CFL light bulbs as a house warming gift for my daughter's new apartment.  

Vote with your dollars. Greenwashing or not, if WalMart dicovers that every step towards being green brings more customers and higher sales, they will do more.  And other companies will copy cat.

"We must be the change we wish to see in the world." -- Mahatma Ghandi

DR's description of Wal-Mart as "every green's favorite source of cognitive dissonance" really nails it. What a great characterization of both the company and the enviro faithful.

I've urged our readers, including nonprofit leaders from non-enviro causes, to follow the dialogue Grist is hosting on Wal-Mart's conversion. What Wal-Mart is doing, and what is being argued about here, has huge ramifications ... reaching beyond the immediate environmental impacts.

Could it be that corporate behavior will inexorably change for the better with respect to the environment? I'm an avowed optimist on the matter.

Tom Belford TheAgitator.net