Do "green-friendly" products need to be advertised with anorexic models?

pearl jam "model, role model, roll some models in blood, get some flesh to stick, so they'll look like us" ...

That girl looks fine. Since when did it become PC to insult skinny folks?

Skipping the trivial topic of the models, the real issue here is the amazing step forward Target is taking on going green. Usually to find organic clothing one would have to look hard, and spend harder.

Most organic clothing is aimed at the upper middle class and to the baby boomer age group. Bringing the younger generation into buying green is a way to open the doors for this generation to really make a difference, and then move into that upper middle class that will be able to afford living organic later in life.

Target should be praised for its introduction of an affordable, environmentally friendly clothing line, not criticized for the marketing used to sell the goods.  Fashion is a fickle industry, with its own set of deeply-embedded problems related to body image and the essence of real beauty.  Target could not defy all norms associated with fashion, and still expect its new line to be a success.  So, they did what most companies torn between traditional and sustainable business practices would do:  they focused on the important issues and compromised on the peripheral details. Introducing eco-friendly clothing at a low price point is a great opportunity for those with limited incomes to spend their money wisely and responsibly.  And who knows, maybe the models will become so inspired by the natural wear, that they might even resort to the oh-so-natural practice of eating.