Too bad Ms. Little didn't bother to ask Mr. Murdoch about his companies ownership of the Klamath hydoelectric dams and the impact these dams have on the west coast salmon fishery and tribal cohesiveness.

Well,
This is certainly an almost sureal article to read.

Me, I'm also originally an Aussie from Alice Springs, so I'm well aware of the mega drought happening in Austrailia.

Guess thats what it takes to push people over to the other side. Severe Droughts and and Hurricanes.

Not to mention, solid proof that going Green can save your company lots of $.

_

All I can say is:
I just hope this isn't crocidile tears.

Would be interesting to hear how exactly they plan to do this.  How does a corporation this size do a 180 degree turnaround and become carbon neutral?
Expanding content to include more coverage of climate change seems the easier course, especially now that the subject has become so popular and accepted.  If Murdoch can really do what he plans to do, it could have a huge impact. The Schindler of the climate change movement?

That "climate change" jumped the shark.

GreyFlcn,

"This past month, the Silicon Valley Leadership Group, a regional business trade association group, unveiled a 12-point campaign dubbed "Clean and Green" that takes a variety of business issues and frames them in a way it hopes will help members reduce their environmental footprint while at the same time making them more profitable."

From the link of your press release or article, some people view public relations and journalism as the same thing. That's not me judging, simply saying.

I could be wrong, I have been before. In my world plans dubbed with snappy titles that rhyme, put out by business people have in general been slightly not true or tend to exaggerate a truth that they want people who purchase their items to believe.

I of course could be living in a different reality from you.

I mean having some contest with rhmying titles and encouraging people not use air when a package is two ounces is pretty good.

That will do alot. You know my local Catholic primary school pretty much does the same thing on a budget of about 20,000 a year. Possibly MSNBC will to a write up on Our Mother of Good Counsel's third grade class :D

Let me go out and start a contest right now, so I can go out save the planet.

Lo

For many years I have considered Murdoch to be the most powerful human on the planet.  Regardless of why, his turnaround and support is crucial if global warming is to be successfully slowed and halted before it becomes irreversible.

His interview by Amanda is uplifting - his answers appear to be genuine.  My grandchildren may have a future after all.

at play here ...

Son
proven business value (energy cost savings)
Advertiser interest
viewer interests

Interesting mix that, I believe, might drive real change.  

Wal-Mart ... News Corporation ...

What next, Exxon-Green?

...been in it for the money. We can agree that it's a good thing in this case, but for heaven's sake don't start thinking that he's suddenly all nice 'n moral.

Anyone who knows anything about how he has run his media empire, crushing journalist's unions etc. and how he operates in the British political setup will agree. He's getting behind climate change because he realises that his younger audience simply doesn't believe the denialist line anymore. Without 'credible' content to lure viewers in, he can't sell advertising, which is where he makes his cash.

Look for a bait-n-switch here, folks. This is pre-game strategy from Mr Murdoch, I fear.

Whiskerfish

"Growth for the sake of growth is the ideology of the cancer cell" (Edward Abbey)-- also of capitalism. Capitalism cannot ever be sustainable, any capitalist who tries will lose in the marketplace. Carbon offsets are a fraud, and also unsustainable, since Murdoch would love it if eventually everyone in India could spend more money than they now make on Fox and its advertisers. Its about energy -- all of these so-called green initiatives, from silicon valley to fox news use more, not less energy, even if it is temporarily sourced to a somewhat lesser source of ghg.

When will Murdoch simply buy out Grist so we can get more fair and balanced fantasy?

sorry, Mr Murdoch and the rest of the so called "green capitalists".

The time to do something about climate change was when scientists - who actually know something about it - started saying it was a potentially devastating threat.

That was over 20 years ago. What were you doing then? Making as much money as possible while strenuously denying the need to act.

Now we know it's a real, and absolutely devastating, threat, and you and the other capitalists have absolutely forfeited any right to be considered "leaders" against climate change. That must go to the people who were actually doing something about it 20 years ago, when it mattered.