Wow.  I had no idea that corporations are scared to talk about the good stuff that they're doing, but it makes a lot of sense.  We really do need to encourage this type of behavior!  In animal training, there is more and more preference for positive reinforcement training, and it works great for humans (kids and adults) as well -- why not corporations?  Makes a lot of sense.  For a great view of positive reinforcement, focusing mostly on animals, but also delving into humans quite a bit, check out "Don't Shoot the Dog" by Karen Pryor.  This seems like a great strategy for new advocacy work!  Thanks for this thought, Dave.

While it's obviously to the advantage of the planet that corporations do as little harm as possible and should thus be encouraged every time they do something good, you both seem to fail to realize that their sole raison d'etre is to make a profit.  (Yes Dave, they are composed of PEOPLE trying to do that, usually to the exclusion of all else.)  In fact, the law requires their boards of directors to place profit above all other concerns, within the minimal confines of the law.  Until humans stop placing concern for money and material goods above concern for all life, corporations will continue to destroy all life on Earth in trying to make the profit that our immoral laws require them to make.