I'll admit, when I read these things, I feel positive and hopeful, and then I think, hm, how will some enviro manage to spin this as a hopelessly cynical greenwashing ploy from The Man? Sometimes I can predict in advance, sometimes I can't, but it's inevitable. Sigh.

I'll admit, when I read these things, I think "Gee, about time" and then I think, hm, how will some pundit use this to attack enviros, the very people whose insistence on environmental consciousness propelled this?  Sometimes I can predict in advance -- no wait, pretty much all the time.  Every positive step will be presented with a big "So there, now stop whining you big babies," no matter how otherwise odious the companies involved are.

I had to laugh at the description of chlorine atoms as benign simply because they come from table salt -- hey, uranium and arsine are totally 100% natural products too!  Mmmm, mmm, good, right!

At some point, when an editor starts to dislike his audience enough, it's time for a break.

(I personally am pleased with this and provisionally say "Huzzah" -- but will first wait to see if they take the other products (which their own research admits work no better) -- off the market before cheering too loud.  Also I'd look to see whether Clorox put any money into the Chlorine Chemistry Council, an industry group that formed to prevent any efforts to apply the precautionary principle to chlorine products ... but, oh, there I go again, not being happy enough.)

Save the world: Reduce greenhouse gas emissions 5% annually.

Rebuts is not the same as refutes, even when you're writing about a paying client.  Clorox's responses were offered as a refutation for environmentalists concerns about chlorine; they hardly qualify as a refutation.

Save the world: Reduce greenhouse gas emissions 5% annually.

... if environmentalists would give corporations a little more positive feedback for their efforts. While deeply cynical, I have to applaud Clorox's efforts. When major brands start going green, skeptical Americans will stop laughing at environmentalists and start caring more about preserving our natural world. Just a theory.

...that amongst the products natural ingredients, it includes coconut oil and ethanol.  The company puts emphasis on it bein' natural, but there's not much emphasis on sustainability, or where these ingredients came from * cough * rainforset plantation * cough *.
Still, compared to much of the artificial stuff, it's probably much better in terms of disposal and waste.

Though...I wonder how much energy it took to harvest the ethanol and coconut oil as opposed to the energy used to make more "traditional" cleaning products?  More, less, or 'bout the same?

Well, the Sierra Club seems to think it's okay at least, and they did certainly help Sierra out in exchange for their endorsement.