<![CDATA[Grist - Comment Feed for GM sells Hummer to China — the second mistake by those clueless new owners?]]> Grist Comment Feed en Comment #1 by Spence http://www.grist.org/article/gm-sells-hummer-to-china-the-second-mistake-by-those-clueless-new-owners/ Thu, 04 Jun 2009 06:44:52 -0700 http://www.grist.org/article/gm-sells-hummer-to-china-the-second-mistake-by-those-clueless-new-owners/1 I think they were looking to invest in Hummer for a back door into the US market. This way, they don't have to start from scratch building the "Sichuan Tengzhong" brand (talk about your marketing challenges!). 

My guess, and this is entirely from my posterior, is that these new owners will try to bring a Chinese-built product to the US market under the Hummer name. This could be potentially interesting. Imagine if Hummer actually built the kinds of vehicles that its advertising implied, such as an indestructible workhorse pick-up with excellent ground clearance, no luxury options, and a small, torquey diesel engine designed for actual job sites? Something in the vein of the original H1, but not so massive. 

Think of the marketing genius of actually delivering the kind of product you've spent years advertising but not making!

Either way, I'm glad to see we're getting a little cash at our garage sale...

]]> I think they were looking to invest in Hummer for a back door into the US market. This way, they don't have to start from scratch building the "Sichuan Tengzhong" brand (talk about your marketing challenges!). 

My guess, and this is entirely from my posterior, is that these new owners will try to bring a Chinese-built product to the US market under the Hummer name. This could be potentially interesting. Imagine if Hummer actually built the kinds of vehicles that its advertising implied, such as an indestructible workhorse pick-up with excellent ground clearance, no luxury options, and a small, torquey diesel engine designed for actual job sites? Something in the vein of the original H1, but not so massive. 

Think of the marketing genius of actually delivering the kind of product you've spent years advertising but not making!

Either way, I'm glad to see we're getting a little cash at our garage sale...

]]> Comment #2 by drewtiss http://www.grist.org/article/gm-sells-hummer-to-china-the-second-mistake-by-those-clueless-new-owners/ Wed, 01 Jul 2009 00:35:23 -0700 http://www.grist.org/article/gm-sells-hummer-to-china-the-second-mistake-by-those-clueless-new-owners/2 China? I wonder if the production of buick parts will ever be the same again with this flow.

]]> China? I wonder if the production of buick parts will ever be the same again with this flow.

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