...This by far isn't the first plan to help stop deforestation, and, by and large, they have all failed so far.

Still, at least they're payin' attention to the issue (or tryin' to defer attention after the media recently reported on the deforestation increase).

Brazil's leaders, mainly Lula, have shown no commitment to significantly reducing or eliminating rainforest logging.  And even if they did, enforcement is a severe problem.  The indigenous people who live in the rainforests who should be prioritized over environmentally destructive people who claim they need to make a living by destroying the Earth, but I don't see Lula or any other leader committing enough military forces to actually change anything.

And job outsourcing, and this forest exploitation, targeting the corporate serfs who do the actual labor will never be effective.

Enforcement meeds to target employers who pay the serf wages.  Choke off the problem where it meets the market place.  Stop the logging trucks hauling illegally harvested trees.

Stop the businesses employing illegal labor.  Stop government from giving industry tax breaks to outsource jobs.

Of course industry lobbyists are hip to this strategy too, so they do all they can to divert attention with things like border fences, racial strife, and venom directed at ecoists, who they claim are responsible for starvation and poverty in developing nations.  

Stopping the destruction of the earth?  That amounts to genocide according to wing nut free marketeerian think tankers in the pocket of corporatism.