Especially women and children are usually exposed to harm impact brought by using products that contain chemicals like mercury and phthalates.
Unbeknownst to most beauty consumers, undisclosed amounts of mercury can be found in some mascara, eyeliners and skin-lightening creams. Although its presence in something like mascara doesn't pose an immediate health risk, many toxicologists believe mercury accumulated in the body from long-term use could be dangerous. Mercury can cause serious neurological problems.
The another hidden murderer are materials containing Phthalates.
Phthalates are plasticizers. In cosmetics, they are used to add texture and luster to the product. Ninety percent of the world's plasticizers are used to soften PVC (vinyl) and make it pliable. The other 10 percent have been used in many kinds of manufacturing for 30 years, beginning with medical products like IV bags, gloves and blood bags, but also paints, lubricants, adhesives, kid's toys, sex toys, food containers, and, of course, cosmetics.
Phthalates are metabolized in humans once ingested or absorbed through the skin. In pregnant women, phthalates pass through the placenta to be absorbed by the fetus. In nursing women, phthalates are found in breast milk, which means infants are ingesting these chemicals as they develop.
Phthlates are in lotion, shampoo, deodorant, and lots of cosmetics.
Thus, while the industry finds the non-toxic cheap alternatives to phthalates  and mercury we just have to be more attentive while choosing the products we use and surely, to organize crusades  expressing our alarm about chemical's industry.