<![CDATA[Grist - Comment Feed for Joseph Romm’s critique of EDF’s contest is misguided]]> Grist Comment Feed en Comment #1 by Brad Johnson http://www.grist.org/article/bizarre-no-tough-yes/ Tue, 14 Oct 2008 07:33:32 -0700 http://www.grist.org/article/bizarre-no-tough-yes/1 The real lesson

Is that EDF has a ridiculous amount of money.

The Wonk Room

]]> The real lesson

Is that EDF has a ridiculous amount of money.

The Wonk Room

]]> Comment #2 by Ken Johnson http://www.grist.org/article/bizarre-no-tough-yes/ Tue, 14 Oct 2008 08:54:07 -0700 http://www.grist.org/article/bizarre-no-tough-yes/2 This isn't about educating the public ...

... It's just about marketing, about coming up with some catchy, simplistic slogan that people can mimic like parrots without knowing what they're talking about.

If you want to convey some sense of the economic realities (not just academic "modeling results"), then try to explain this: We've already got a marginal incentive of about $400/ton to reduce fuel consumption (based on what gasoline costs), about ten times typical C&T trading prices (and actually about 100X the current RGGI auction price). So why isn't that incentive sufficient to reduce our petroleum dependence?

]]> This isn't about educating the public ...

... It's just about marketing, about coming up with some catchy, simplistic slogan that people can mimic like parrots without knowing what they're talking about.

If you want to convey some sense of the economic realities (not just academic "modeling results"), then try to explain this: We've already got a marginal incentive of about $400/ton to reduce fuel consumption (based on what gasoline costs), about ten times typical C&T trading prices (and actually about 100X the current RGGI auction price). So why isn't that incentive sufficient to reduce our petroleum dependence?

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