Corporations suing anyone who does anything even remotely like them. I mean really, the BIG APPLE was the Big Apple LONG before Steve absconded with some ideas from IBM or whatever to start Apple.

...pinkyracer.  Apple, starting off as a 'hippie' computer company and some would say - snatching the conceptual NYC apple (as if they have any orchards left...) is now coming at NYC for a freaking image?  How soviet.  

Why do you corps never cease to amaze us with your imaginary 'intellectual rights' as if you actually operate in a vacuum with your exclusive ideas, images, concepts and whatnot.  why don't you just copyright oxygen and sell it?  

You're a computer manufacturer and if anything, the NYC infinity apple will only make people think of Mac's vs. PCs and if you're not happy with that then...well, you're right on up there with all the rest of the mega-corporations and their imaginary worlds they think they own.  Get over yourself - you're just a company and this is free advertizing, not a blow to your egg-shell egos. Oh - and thanks for reminding me how lame you can be Apple...I'll keep it in mind since so far, you seemed like a fairly cool company.  Bummer.

apple is getting a little too big now...i prefer to go with dell, as far as computer companies really going green, dell seems to be leading the way!!!

I actually have to agree with Apple on this one. When you start a company and trademark a name it's the brand that you are protecting. I know people think it's big corporate being the bad guy but as a business owner I want to protect my company name also, especially if I've built the brand for as long as Apple has. If New York wanted to brand it, they should have applied for a trademark.

It's funny that in the same week that Dell announces that they're powering their headquarters on 100% renewable energy, Apple chooses to fight this petty fight.  

I love my Macs. I've bought dozens over the last 20 years as a graphic designer and teacher. My studio also has iPods, iPhones and a couple of PCs (including Dell).

However, I hope Apple the computer company does not prevail in their challenge to the city known as The Big Apple. Here's why:

-- The public is not likely to confuse a computer company with a city program. Potential for confusion between the brands is a major test.

-- People are also not likely to confuse a green initiative with a computer company that has not done its brilliant best to be green. Gore on the board is lovely, but I want to see Apple apply their remarkable brand of genius to making their operations and products less harmful to the environment. When they do, the benefits will be huge.  

-- New York has been called The Big Apple for a long time. Who used it first is also a test of trademark. People just didn't 'brand' themselves and get trademarks for every name and picture they could think to lay claim to, until recently.

-- People are not likely to confuse the logo symbols themselves. They are very different graphically, differences that can be measured, from color to shape to meaning to usage.

-- The apple is a fruit. Apple's logo is their interpretation of this fruit, not ownership of the fruit as a basis for creative concept.  

Apple Computer has been a leader in aggressive trademark assertion. It got its way and settled with the Beatle's Apple and also the original owner of the iPhone trademark. It's unpredictable what will happen with this challenge, but I think it bites.