Todd Paglia might not have agreed to be a diarist for Grist if it weren't an online magazine. As a campaign director at ForestEthics, Paglia spends much of his time battling something you probably seldom think twice about: paper. If the thought of old-growth trees being cut down all over the world isn't bad enough for you, consider that the paper industry also uses more energy than almost any other in the U.S. -- not to mention tons of bleach. And a whole lot of greenwash: Paper companies love to tout their recycled products, but these often include as little as 10 percent recycled fiber, meaning the other 90 percent is virgin. ForestEthics is taking on the industry with market campaigns, designed to get corporate attention by targeting the bottom line. Might not sound as thrilling as, say, chaining yourself to a tree, but Paglia's line of work has him running undercover missions into Staples and rubbing shoulders with R.E.M.'s Michael Stipe. Read about these and other adventures, only on the Grist Magazine website.