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Getting the Munchies

Over the next few months, a Mobile Muncher bus will visit every large town in Spain to help the country reach its goal of recycling 100 tons of mobile phones within a year. The country developed the Mobile Muncher mascot as a way to increase public support for the campaign and inform people of the danger of throwing out their old phones; the mascot is a giant cell phone that consumes smaller ones. About 17 million people in the country use cell phones, and some 3 million phones are now obsolete. Currently, most old cell phones are tossed into the trash and taken to landfills, where their batteries leak toxic substances into the environment.

straight to the source: BBC News, 27 Jul 2001


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