Starting next year, all coffee sold at McDonald’s in Australia will be certified sustainable by the Rainforest Alliance. The country’s 484 so-called McCafés make 5,000 cups of joe per hour; Mickey D’s pockets 20 percent of the more than $1 billion that Aussies spend on away-from-home coffee. The Rainforest Alliance certifies coffee farms that reduce pesticide use and treat farmers decently. Enthuses Catriona Noble, chief operating officer of McDonald’s Australia, “For our customers, the decision means they can feel even better about the great tasting McCafé coffee they love, while for our business it marks another important step forward in realizing our commitment to sustainability and sustainable business practices.”
