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Cadbury eggs will come with less packaging

Posted at 10:16 AM on 19 Feb 2008

Cadbury Schweppes, the maker of the Easter season's omnipresent sugar-yolk-in-a-chocolate-shell, has unveiled an alleged "eco-egg." No, the goopy white innards aren't organic; no, the chocolate isn't fair trade. The "eco" aspect comes merely from the eggs being sold unboxed, reducing packaging waste. So which came first, the greenwashing or the egg?

sources: The Guardian, BBC News

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Comments: (4 comments)

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Even that improvement isn't as big as you think

They've usually been sold without a box in Canada for as long as I can remember so there is no improvement here.

by katakanadian at 2:30 PM on 19 Feb 2008

Rotten Eggs!

I applaud their efforts to use less packaging but I think calling their product an "eco-egg" is unfair and misleading at best. They had a golden opportunity to make their Easter eggs really eco-friendly but it looks like instead they just laid an egg!

The Green Parent: A Kid-Friendly Guide to Earth-Friendly Living

by The Green Parent at 3:05 PM on 19 Feb 2008

Don't knock it.

It isn't an act of green sainthood, but it's a start. If enough people buy the unboxed eggs, perhaps they'll think about taking other steps to reduce their footprint, or at the very least some other candy company will try the same thing at some point. If not... Hey. A little less packaging waste this year, slightly fewer trees cut down for cardboard. It's something.

Not every concession is going to be a bona fide Easter miracle. Some are just going to be baby steps in the right direction.

by Pathos at 3:57 PM on 19 Feb 2008

I guess...

I'll never know as I find the "eggs" to be sickening, so I never buy them.

However, I at the same time want to applaud their efforts at reducing packaging while throwing up my hands and screaming, "Is this the best you could come up with?"

If you continue to do what you've always done you'll continue to get what you've always got. - Yogi Berra

by Matt at 4:48 AM on 20 Feb 2008

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