That's So Hot Right Now

Apparel companies hire climatologists to predict consumer trends

Posted at 10:15 AM on 03 Dec 2007

In the good old days, the only constant that the fickle fashion industry could rely on was the changing of the seasons -- now, it can't even rely on that anymore. A run of unseasonably warm winters has led some apparel companies to hire staff climatologists who help predict when consumers will be in the market for cold-weather clothes. Because, darling, buying a winter-anticipating coat in August is so five years ago.

source: The New York Times
see also, in Gristmill: Designers lament what will happen when there are no seasons

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	Read more about: business \| climate \| climate change impacts \| fashion \| green living \| news \| shopping \| all of these topics Tools: print \| email \| write to the editor \| subscribe \| RSS Share: digg \| hugg \| stumbleupon \| reddit \| newsvine \| fark \| facebook Bookmark: del.icio.us \| google \| yahoo That's So Hot Right Now Apparel companies hire climatologists to predict consumer trends Posted at 10:15 AM on 03 Dec 2007 In the good old days, the only constant that the fickle fashion industry could rely on was the changing of the seasons -- now, it can't even rely on that anymore. A run of unseasonably warm winters has led some apparel companies to hire staff climatologists who help predict when consumers will be in the market for cold-weather clothes. Because, darling, buying a winter-anticipating coat in August is so five years ago. source: The New York Times see also, in Gristmill: Designers lament what will happen when there are no seasons ADVERTISING POLICY < Previous \| Next > Comments: There are no comments. Be the first to post! You are not logged in. Thus, you cannot post a comment. If you have a Gristmill account, log in below. If you don't have a Gristmill account, well, by all means go make one! Meet you back here in five. Username: Password: Forgot your password? Enter your username and click: The comments of Grist users reflect the opinions of those individuals only, and do not necessarily reflect the viewpoints of Grist, its staff, its board members, their psychotherapists, or their aestheticians. Got it?	Also in Grist No Beefeater Allowed Celebs go meatless at vegetarian rehab centers. Slow Down, Slow Food! Slow Food Nation had tasty, sustainable food but overshot its mandate. America's Top Sheaf Should you buy recycled or certified paper? Umbra offers page advice. Spokes People Tips on how to bike to work. The Week's Most Popular Viewed Commented Emailed Alaskan greens say McCain's VP pick has anti-environmental record The eco-rundown on Alaska guv Sarah Palin, John McCain's veep pick See at a glance where the presidential contenders stand on climate and energy issues Ask Umbra on recycled vs. certified paper 15 Green Colleges and Universities A look at Palin's preferred method of killing wolves Alaskan greens say McCain's VP pick has anti-environmental record The eco-rundown on Alaska guv Sarah Palin, John McCain's veep pick VP acceptance speech hits on energy issues New sea-level rise research, part 1: 'Most likely' 0.8 to 2.0 meters by 2100 Stunning interview with incoherent GOP denier running for Congress The eco-rundown on Alaska guv Sarah Palin, John McCain's veep pick Enviros generally pleased with Biden's record on environmental issues Ask Umbra on buying big cars Alaskan greens say McCain's VP pick has anti-environmental record How to start composting From the Archives No Continent Is an Island. Australia ratifies Kyoto Protocol. Good Car-ma. House Democrats agree to raise auto fuel economy to 35 mpg. On a Rolls. Businesses urge policy for cutting greenhouse-gas emissions. News Archives