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Google DollsGoogle funds R&D to make clean energy cheaper than coalPosted at 1:31 PM on 27 Nov 2007Google has made a humongous announcement -- which goes without saying, since everything Google does is humongous -- of plans to heavily fund R&D of renewable-energy technology, focusing on wind, solar, and geothermal power. Calling the project Renewable Energy Cheaper Than Coal (or RE<C), Google has an end goal of cleanly produced electricity that's less expensive than dirty-black-rock power -- and "within years, not decades," no less. The company has no intention of being froogle: it will allocate hundreds of millions of dollars total to the project, and tens of millions in 2008 alone. The Google motto, "Don't be evil," never seemed so apt.sources: Bloomberg, Reuters, MarketWatch see also, in Grist: Google pledges $10 million for plug-in hybrid research, Google gives out bikes to employees, Google installs more than 9,000 photovoltaic panels at its HQ |
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