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Can You Greenwash Yourself With It?

Talking Rain adds organic water flavors

Posted at 3:18 PM on 13 Sep 2007

Talking Rain now has four flavors of organic bottled water. Wow.

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Comments: (5 comments)

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Or do it yourself

jeez, we'll buy anything won't we?  I've been making my own fizzy drinks for decades.  I've always thought that nearly every drink sold was much too sweet or just stupid expensive so I squeeze a bit of whatever fruit or root I feel like having into some icy water or club soda.  Costs a fraction of the store bought and tastes so much better.  Fresh ginger with some fruity goodness is a favourite of mine.  And to think I could have packaged it with a fancy label and charged 10 times what it cost me. (I do the same for microwave popcorn, $0.10 vs $2.00)

Organic water, who 'ave thunk it.

shameless product plug

for the Soda Club - make your own fizzy water at home in glass bottles.

It's a relief about the Talking Rain, though.  Finally, water with no pesticides used to grow it.

(Technically, of course, water can't be organic - there's no C in H2O...)

Yes, we will buy anything

Especially if it is labeled "green", "organic", "environmentally friendly", "energy-saving", "biological" or any other way that leads us to BELIEVE that the product we purchase has benefits for the environment.

I wonder which superficial fad will replace the currently fashionable environmentalism that seems to have infected the masses so "deeply"? Which color will it be after green is not the new black anymore?

Karsten PolluteLessDotCom

http://www.polluteless.com


Ummmmm

Isn't the claim being made that the flavorings are derived from certified organic foods?  Not that the water is somehow "organic."

There's so much to criticize when talking about mass-marketed plastic bottles of water that it seems like a serious case of missing the forest for the tree to slam them for trumpeting the use of organic flavorings.

The 5% Project

What JMC said

Yup.  Worry about the organic content of your bottled water, in your oversized fuel efficient SUV, eating Trans-fat-free fast food.  
  Most people that are using hypocracy to slam Al Gore for not using a bike to travel to China for an environmental summit are doing so as they themselves are contributing to the problem in more ways than not recyling.  To be honest, I'm not drinking fair trade organic coffee as I write this.  My shoes are partially leather and i don't live in a sustainable hollowed log, eating only what falls on the forest floor.  But my jeans are second hand and I'm taking the bus home.  I do a lot less damage to the movement than people that try to discredit all environmentalism because they can find examples of hypocracy and in some cases, insanity.  
  Gr$$npiece bashing the i-Phone because it has flame retardents in the circuitry is one example.  How much carbon offset is created when your house burns down?  Many people dispute God because of the corruption of the Church.  It's a great example of flawed logic.  Finding 9 inconsistant facts in a movie (Inconvienient Truth) with over a thousand true facts discredits the whole thing.  One being the hottest days in history.  While the film was made, NASA's research stated the figures were true, so it was considered true.  When they learned of their error, every person trying to convince themselves that Global Warming doesn't exist had the flawed logic they needed.  If you carry over that logic, since NASA was the one that provided the research, that must mean that the Moon Landing is a big myth too.  Look at the 60's movement.  Can we discredit peace and love because the majority of people that supported the hippie movement are now seniors that vote for Bush and hate Mexicans?  When you remove the human factor of manipulation and self serving logic, it's pretty clear.  We have all the documented evidence we need to prove that irresponcible development hurts lives, jobs, freedom, equality, and quite possibly our chances of survival, if not to the courts, then to ourselves.  If Global Warming is a natural occurance that would happen anyways, and not caused by humans, shouldn't our concern be surviving it, not saying "Oh well, it's not our fault"  And take absolutely no action to reduce the damage and increase our chances of survival?  
  September 11, 2001, did they decide to stall all efforts of saving people in the rubble to focus their attention on who financed the attack?  (Actually they decided that the identity's of the financeer's of the attack were 'irrelevant.')

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