by Marc Stoiber
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Things of Desire
Making sustainability sexy, from an ad man’s point of view 0
Posted 3 years, 12 months ago Sustainability. Sexy. Two words you don't often see together.Sustainability is a serious word. It's about saving the world from ecological disaster. Getting humanity on track for survival. Heady stuff best left to academics, unions of concerned scientists, and earnest tree-huggers.
Would you buy this?
Photo: iStockphoto/Tyler Stalman.
Sexy ... now that's a fun word. A word that implies pleasure. Tied to advertising, it's a hook that's been used to raise sales curves on everything from cars to cognac.
A very big opportunity awaits if we -- marketers, producers, and media… Read More
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