by Matthew Miller
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Good Label Manners
Not all “eco-labels” are created equal 0
Posted 5 years, 8 months ago "What's in a name?" asks Shakespeare. Conscientious food consumers are beginning to realize that the answer too often is, "Not much."
Eggsellent.
Shoppers increasingly are willing to pay more for food produced in a way that protects human health, water, wildlife, rural communities, and farm workers. And this is not lost on marketers. Many grocery packages today include "eco-labels" that make attractive claims. Grocery shelves are bulging with food labeled "Natural," "Free-Range," and "Sustainable."
But much of this labeling is just spin. "Free-Range" chicken conjures an image of birds pecking contentedly around… Read More
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