Comments jjbix has made
corporate greening
Profits are still the number one motivation for World Corporate, Inc. But a slight change of color from totally grey to slightly green IS a shift in the right direction. Sure, it's still all about the bottom line and going a bit Madison Avenue green will attract a broader base of consumers. It is an improvement . . .
So, while I am not convinced the leading seemingly green companies are suddenly noble citizens, at least their mega advertising budgets will open some eyes to average Joe-America and offer green(er) alternatives to he who would otherwise not have the motivation to taste green, much less go green.On Not always, but green branding has potential to connect consumers to their 'inner green' posted 2 years, 6 months ago 20 Responses