Comments ehli has made
add one more P
I don't understand why we don't put one more P in MM (marketing mix) principles of green business right away, so just before someone is allowed to start any kind of business, he/ she must be pushed to focus on issue of printing next to product, price, place and promotion (4 P's). I am living in Vancouver, and writing my paper about this and about the green printer companies who claim to run green business. And I agree Kcopas, zero practical assistance when it comes to reality. I am still looking for the gp company which is focusing on helping in order to change the purchasing habits of print buyers by educating them about the ecological impact of buying traditional printing products. On How green printing can make a good impression posted 2 years, 3 months ago 6 Responses