Comments brianm22 has made

whole foods

The plans and ideas put forth in the letter from Whole Foods do sound wonderful. My only concern is that they hold true to these ideas. The history of large corporations with good intentions does not hold out.

Whole Foods growth goal for the next 10 years is to hold 20% of the world wide organic and natural food market. Some may see this as progress but as a farmer, I have seen this before. The danger is this puts Whole Foods in the possition of dictating what is organic and what it means.

Once again, we could be repeating what is already taking place in food retailing and that is consolidation, fewer options, lower quality and total control dictated by the retailer.

If Whole Foods follows through with what was stated in the letter, they could be in a possition to really boost local and sustainable food systems. If it is short lived and done half heartedly, then they could do more damage then good.

Brian Moyer Green Haven Farm