Comments Hepps has made

Focus on the wrong area

I contend that, instead of focusing emissions tracking efforts on the airlines, shipping companies, etc. the focus should be on their client.  I contend this same focus from a power perspective would be best served.

For the life of me, I cannot understand why the initial rollouts of the California legislation, EU ETS and the like are all focused on power generation, etc. WITHOUT being focused on tracking the end use, that of the client using the power.

If we really want to reduce emissions from air travel, power generation, etc. we should be requiring the commercial sector to full under the cap and trade and/or carbon tax.  First though, we should be requiring them to track their emissions footprint.  From a corporate transparency perspective to total disclosure, why we are not making efforts at the tracking of GHG footprint by a commercial end user is really puzzling.

I know if the pressure were put on a large company, pick any one - IBM, McDonalds, Safeway, etc. - to adhere to an emissions cap through their direct and indirect emissions, it would have a much larger benefit, in my opinion, than focusing on the power generation/business travel/emissions source alone.

If I'm a company who has to adhere to an emissions cap, I will take a broadbased approach to emissions reduction focusing on the entire breadth of opportunities.  It would be a greater impact.On Lessons on getting the numbers straight posted 2 years, 9 months ago 15 Responses