Comments rbpill1 has made

Happy Earth Day!

I agree with the person who mentioned that it silly to say that companies are going to far in promoting Earth Day.  That's like saying that too many companies are jumping on the Breast Cancer Awareness bandwagon--money raised for breast cancer funding and awareness from business still beats the alternative--no funds and no awareness raised.

My company, ecomarketingsolutions.com provides companies with environmentally-friendly promotional products for trade shows and other branding events--and I can say that each year, for Earth Day, business surges for Fortune 1000 firms looking to promote and educate customers and prospects on the importance of recycling, tree plantings, etc.  

In fact, we sold over 12 million tree seedlings in recyclable packaging that were given to schools, churches, and used in direct mail campaigns by these companies--so while you may scream "green washing", I say that anything business does to help plant trees and reduce waste -- at no cost to their customers -- is a good thing.

Companies may try to mislead their customers into believing that their products are "green" or "environmentally-friendly" when in fact, they may or may not be.  An educated consumer is still the best weapon.  This also holds true in choosing the correct candidate for President in spite of the rhetoric from both conventions.  People must learn to read between the lines so they can make the best decisions.

However, taking small steps is still better than taking no steps toward a greener planet.

Happy Earth Day - April 22, 2009.On Sierra Club and Clorox celebrate their partnership posted 1 year, 2 months ago 10 Responses