Comments two43795 has made
Oh, thank you, thank you!
Good article. It's about time.
People are not going to embrace living green if it doesn't appeal to them. They won't. Not in any real fashion. The fact is, proto-typical enviro-chic has little appeal to the masses (face it, if it had mass appeal, most of us wouldn't embrace it, would we?).
I see nothing wrong with projecting an appealing image. If people are attracted to it, and become 20-30% more "green", that's a great start. I wish more people trying to "make change" would embrace the notion of making that change somehow appealing to the masses, rather than positioning it as something we have to do because it's the "right thing to do". If you haven't noticed, that does not motivate most people.
Don't like consumerism and marketing tactics that have people behaving unsustainably? Fight fire with fire, I say. Dress in your few pieces of high quality/durable duds, and project a person that most people would want to emulate - because green is hip, it really is... lets start presenting it that way.On Yes, clothes really do make the activist posted 4 years, 8 months ago 24 Responses