llblum
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Framing
About a year ago, enviro groups in California went ballistic that the Forest Service had hired a PR firm for $90,000 to create the "Forests with a Future" brochure to launch the 2004 Sierra Nevada Framework. Thus it is ironic that these same groups and their funders spent four times that much, just to thelp them think through their own marketing. At least the Forest Service got a brochure out of it!On Enviros recruit Lakoff for reframing project, but concerns mount that he might abandon them posted 4 years, 8 months ago 9 Responses