jejjones’s Recent Comments

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  NWF's Love Affair

  
  National Wildlife Federation does not "love junk mail."  What we do "love" is the interest our members have to learn about and engage in the most compelling conservation challenges of our time.   Some of our members prefer to receive that information online, so we provide that option.  Other members still prefer to receive updates by mail.  Many organizations and companies offer customers and members the choice to decide what they receive.  That is a choice that should be left up to consumers, not dictated by the government.

  All of us who are committed to reducing the chances of catastrophic climate change know that mandatory emissions controls are our only option to get emissions down to the level needed.  To suggest that voluntary measures that allow customers to decide what lands in their mail boxes should be equated with all solutions to reduce carbon emissions is ridiculous.  We all know that the severity of climate change demands a mandatory cap and trade solution that will reduce carbon emissions by 80% by 2050.

  The National Wildlife Federation has been a market leader in getting the paper industry to adopt more conservation-minded practices by convincing major paper suppliers to source their paper from FSC-certified forests, increase post-consumer waste in papers and to address toxics reduction through optimum chlorine-free bleaching technology.

  I find it interesting that both the Washington Post and Glenn Hurowitz conveniently left out information about the Direct Marketing Association's Green 15 measures, that we mentioned during both interviews.   We are taking a leadership role within the DMA nonprofit group (which includes 1200 organizations) to encourage everyone to, at a minimum, mail under these principles.  How convenient to leave that part of the story out. On More on Catalog Choice and the Do Not Mail registry posted 1 year, 8 months ago 8 Responses