heather’s Recent Comments

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  read between the lines

  Yes, it is true Whole Foods must listen to the crowds clamoring for local food which, by the way, a UK study found can be better for the environment than organic.  But is WFMI really doing anything?
  A closer look at Mackey's letter reveals he hired someone to be a spokes person, is offering loans to farmers, putting a new line in the buyer's job description, sticking a pamphlet on local foods in with 20 other pamphlets, and, maybe, allowing some stores to have a farmer's market on site.  That is a big maybe.
  Walk into one of Whole Foods stores and you will find a different story.  The few, very few, local products I have found are pushed behind other products.  When you can find them, often the prices are higher than the organic.  Why?  Our local coop works with the farmers on pricing to assure success.  There are many different ways to accomplish this, but Whole Foods would prefer to markup local product to make it prohibitive.
  It is unfortunate that we are criticizing WFMI for doing exactly what other retailers are doing.  We expect more from them because they claim to be more.  Usually they are, but in the case of local they fall short.

  heather

  On New initiatives from Whole Foods posted 3 years, 4 months ago 10 Responses