ghf’s Recent Comments

• Click here to view comment in original post

  Life after "Death"

  Stephen Moret wrote: "Every day I interact with CEOs and other executives of large banks, manufacturing firms, law firms, entrepreneurial organizations, etc. To reach these groups will require a fairly succinct and fact-based description of the problem and potential solutions, including the likely cost and impact on their businesses."

  I disagee - in approach. It is sort of like, "Ask the wrong question and get the wrong answer." To really reach these groups we must demonstrate the real benefits (not the cost) that impact their businesses. We must show factually that the overall impact on their businesses is positive. Be honest. "Yes there are these negative impacts BUT the bottom line is positive because ...." In most cases we don't need to back in the door like the humble supplicant.  Example: Show accurately how much asthma/lung diseases costs that specific company in incresed direct and indirect medical insurance costs and lost time.
   On Four emerging environmental leaders discuss the future of their field posted 4 years, 9 months ago 5 Responses