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booooring
first of all, rational argument isn't working. the facts aren't resonating. sure, they're resonating with people who go to websites like these, but not to the public at large. and certainly not to the fat cats who watch fox and buy hummers. are these people beyond hope? maybe. but before we write them off, let's try Plan B: scaring the sh*t out of them.
but seriously, finally, we have a major advertising campaign for a cause we care dearly about, and we're arguing about copywriting. gimme a break.
On What would your global warming ad look like? posted 3 years, 7 months ago 18 Responses